Greetings from Synergy Resource Solutions a leading HR Management Consultancy Firm Our client is the manufacturer of Lawn mowers and Garden machinery They have been in this field since 1964 and have more than 50 years of experience Job Position Key Account Institutional Sales Manager Office Timing Weekdays CTC 45000-55000 INR monthly PLUS Performance-linked incentives on closures Travel business expenses as per company policy Role Overview The Key Account Institutional Sales Manager will be responsible for driving large-value institutional and bulk sales of the company s products such as lawn mowers professional turf equipment small agri machinery This role focuses on non-dealer sales handling corporate government PSU infrastructure hospitality sports and institutional customers managing the complete sales cycle from lead generation to order execution Key Responsibilities 1 Institutional Key Account Sales Identify develop and manage key institutional customers including Government PSU departments Municipal corporations smart cities Airports ports railways Golf courses sports stadiums clubs Hotels resorts large real estate industrial campuses Educational institutions hospitals factories Drive big-ticket orders tenders and bulk procurement deals 2 Business Development Lead Generation Proactively generate institutional leads through Field visits networking references Consultants contractors facility managers Industry events expos and trade fairs Build long-term relationships with decision-makers and influencers 3 Tender Project Sales Management Track and evaluate government and private tenders Coordinate with internal teams for Technical specifications Pricing commercial negotiations Documentation and compliance Lead pre-bid and post-bid discussions and negotiations 4 Sales Process Closure Conduct product demonstrations and technical presentations Prepare proposals quotations and commercial offers Negotiate pricing payment terms delivery schedules and contracts Ensure timely order closure and payment collection 5 Coordination Execution Act as the single point of contact for key accounts Coordinate with Production supply chain Service installation teams Finance accounts Ensure smooth order execution dispatch installation and handover 6 Market Intelligence Reporting Track competitor activities pricing and institutional deals Provide regular reports on Pipeline forecast Order closures Key account status Share market feedback to improve products and offerings Key Result Areas KRAs Achievement of quarterly and annual revenue targets Number and value of big-ticket institutional deals closed Conversion rate from lead demo order Tender participation vs win ratio Payment realization and account health Strength and continuity of key institutional relationships Candidate Profile Experience 5-10 years of experience in B2B Institutional Project sales Strong exposure to big-ticket products such as Turf landscaping equipment Experience in government tenders and corporate procurement preferred Skills Competencies Strong negotiation and closing skills Ability to handle long sales cycles Excellent communication presentation skills Commercial understanding of pricing margins contracts Comfortable with travel and field-based selling Robust relationship-building ability with senior stakeholders Educational Qualification Graduate in Engineering Horticulture Management Commerce MBA Sales Marketing preferred but not mandatory Personality Traits Result-oriented and self-driven Professional and credible in front of senior clients High ownership and accountability Ability to work independently with minimal supervision Why Join Us Opportunity to handle high-value strategic institutional accounts Clear revenue ownership and visibility with top management Exposure to premium customers and large-scale projects Strong growth path into National Institutional Sales Leadership If interested you may share updated resume with details of your present salary expected salary notice period