Review CriteriaMandatoryStrong Brand Marketing Manager profiles with experience with well-known B2C brandsMandatory Experience 1 Must have total 6 YOE and recent 3 years working in end-to-end Brand Marketing including Brand building positioning brand strategy Mandatory Experience 2 Must have strong hands-on experience in Brand Marketing for a Top well-known B2C or Fintech brandsMandatory Core Skills Must possess creative thinking strong project management skills and be execution-focused should have managed brand campaigns including creative development production social content media planning and buying Mandatory Education Candidates from Top college like IIMs ISB MICA VGSOM-IIT Kharagpur IIT etc Note College can be ignored if candidate is from unicorn companies like Bharatpe Unilever Reliance Groww etc Mandatory Company Well-know B2C Brands in FMCG Fintech BFSI Consumer Tech or Lifestyle brands Mandatory CTC - The CTC breakup offered will be 80 fixed and 20 variable as per Company policyPreferredPreferred Team Management - Experience of managing a teamRole ResponsibilitiesBrand Strategy Positioning - Develop and execute brand strategies aligned with organizational goals and consumer insights - Define brand positioning voice and creative direction across all channels - Partner with leadership to build long-term brand equity and preference - Manage complete brand P L for assigned categories or business lines Campaign Development Execution - Lead 360- brand campaigns-from concept to execution-across digital social influencer and offline platforms - Collaborate with creative media and production agencies to deliver high-quality campaigns on time - Own the entire campaign lifecycle briefing creative ideation production media planning rollout and post-campaign evaluation - Deliver campaigns that build awareness shape perception and drive measurable business impact Creative Content Management - Develop compelling storytelling and brand communication strategies for social digital and ATL channels - Oversee creative development of video digital assets and on-ground content - Manage influencer celebrity and partnership collaborations to amplify brand engagement Media Planning Analytics - Plan and optimize marketing spends across digital and traditional channels - Work closely with media agencies to ensure high ROI on brand investments - Track and analyze key brand performance metrics awareness reach engagement conversion and derive actionable insights Cross-Functional Collaboration - Partner with Product Digital Marketing and Sales teams to align brand communication with business objectives - Work with internal stakeholders to ensure brand consistency across customer journeys digital assets and partner communications Ideal CandidateCore Competencies - Proven expertise in brand campaign management-creative development production and media execution - Strong creative thinking with ability to translate insights into powerful brand stories - Exceptional project management and stakeholder collaboration skills - Hands-on experience managing creative and media agencies end-to-end - Data-driven mindset with strong analytical and reporting capability - Comfortable working in fast-paced high-ownership environments Technical Skills - Proficiency in Excel PowerPoint and campaign analytics tools - Exposure to digital marketing media planning and performance tracking metrics CPM CTR Reach ROI - Familiarity with brand tracking consumer insights and research tools Personal Attributes - Strong communicator with executive presence and storytelling ability - Creative problem solver who thrives under pressure - Highly execution-focused detail-oriented and self-driven - Collaborative leader who can influence without authority - Passionate about building high-impact consumer-facing brands Eligibility Criteria Education MBA from Top college like IIMs ISB MICA VGSOM-IIT Kharagpur IIT etc Note College can be ignored if candidate is from unicorn companies like Bharatpe Unilever Reliance Groww etc Experience Exactly 7 years in brand management or integrated marketing roles Industry Preference FMCG Fintech BFSI Consumer Tech or Lifestyle brands Location Pune onsite Availability Immediate joiners or candidates on short notice preferred If you re a bold creative brand leader who loves turning ideas into powerful campaigns we d love to meet you Perks Benefits and Work CultureOur people define our passion and our audacious incredibly rewarding achievements Bajaj Finance Limited is one of India s most diversified Non-banking financial companies and among Asia s top 10 Large workplaces If you have the drive to get ahead we can help find you an prospect at any of the 500 locations we re present in India ref updazz com

📌 Brand Managerc Ecommerce Vertical - Branding - Bfsi (8-12 Yrs) Pune (marketing/pr/advertising)
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