COMPANY - MNC TEA LEAVES MANUFACTURING BRAND Job Title - Brand Manager Direct Reporting to Head - Marketing JOB PURPOSE - Develop and manage the complete lifecycle of respective tea portfolio lead the planning and deployment of annual marketing plan for the portfolio create expansion in new territories and develop new products work with sales and other stakeholders to ensure revenue and market share objectives are met in line with company s overall strategy and goals I KEY RESPONSIBILITIES Managing the current respective portfolio of Tea with execution of 4Ps Steer a wide range of Brand Building Activities including digital in the Tea portfolio along with relevant innovations in the space Planning and execution of A P Spends for the portfolio Full ownership of the portfolio P L upto Net Contribution Identification of white spaces and development of new products pricing packaging communication and GTM To be a repository of knowledge from a product functionality application perspective for the respective portfolio Managing and leading cross functional team of Supply Chain R D Production for deployment of various projects on Consumer Promotions Cost reduction Packaging innovation etc Cohesive and collaborative working with Trade Marketing for development of inputs to drive and deliver on the Sales Distribution and Market Share objectives Competitive Analysis - Portfolio benchmarking pricing comparison Promotions and Trade inputs etc Working with the Sales Team and relevant stakeholders for driving topline growth basis Sales Trends Analysis by geography and SKU mix Dealing with Advertising and Digital agencies for developing Brand communications Packaging Working with market research agencies for various research requirements KEY PERFORMANCE INDICATORS P L Responsibility - Topline Net Contribution Growth and Market Share New Launch - Reach and Volume Target Vs Achievement Effectiveness of Marketing Campaigns - Cost Benefit Job Types Full time Permanent Pay 1 200 000 00 - 1 800 000 00 per year Benefits Health insurance Paid time off Provident Fund Work Location In person

📌 Brand Manager (West Bengal)
🏢 Primacial HR Services
📍 West Bengal