Job title Digital Marketing Specialist Company Overseas Admit Department Digital Marketing Role Type Full-Time Par role 12000- 15000 Based on experience Experience at least 6-month 1 year Location Near ATS Arcade Sahastradhara road Dehradun 248003 Position Overview Overseas Admit is seeking a talented and results-driven Digital Marketing Executive to strengthen our social media presence manage paid advertising campaigns optimize our Google Business Profile and lead high-performing digital lead-generation initiatives for IELTS PTE coaching study abroad and immigration services The ideal candidate should be creative analytical and experienced in Meta Google ads content creation and data-driven marketing strategies Key Responsibilities 1 Social Media Marketing Content Creation Facebook Instagram YouTube LinkedIn- posts reels engagement strategies Create and publish 15-20 posts 10 reels videos monthly across all platforms Design visually appealing graphics using consistent branding elements Write engaging captions hooks and strong calls-to-action Develop content themes educational tips testimonials FAQs service highlights success stories and reels Maintain a consistent posting schedule aligned with peak engagement periods Manage interactive features Stories polls quizzes countdowns and Q A sessions Conduct hashtag research and maintain targeted branded hashtag groups Monitor comments DMs and follower interactions to strengthen community engagement 2 Meta Ads Management Facebook Instagram Lead Ads WhatsApp Ads A B Testing Audience Segmentation Plan create and optimize Lead Ads and WhatsApp Click-to-Message Ads Run ads tailored separately for IELTS leads and Immigration leads Use multiple ad formats Reels Ads Carousel Ads Conversion Lead Forms Segment audiences based on regions age brackets interest categories and education levels Implement A B testing for ad creatives messaging and targeting Continuously monitor CPL and optimize for higher-quality leads 3 Google Ads Management Search Display Call Ads Lead Generation Keyword Optimization ROI Tracking Plan and run Google Search Ads using high-intent keywords such as IELTS Coaching Online Best Immigration Consultant Canada UK Australia Visa Assistance Manage and optimize Call Ads and Display Ads for lead generation Improve ad relevance quality scores and bidding efficiency Track conversions and optimize campaigns to maximize ROI 4 Google Business Profile GMB Optimization Reviews Visibility Posts Local SEO on GMB Maintain accurate business details hours phone address categories Upload high-quality photos regularly office staff students events Publish weekly bi-weekly posts to promote updates offers and events Optimize GMB descriptions and service listings with relevant keywords Manage customer review responses encourage positive reviews resolve issues promptly Track GMB insights such as searches actions and views to improve visibility 5 Lead Generation Funnel Management Lead quality analysis coordination performance tracking Build and manage lead funnels for IELTS study abroad and immigration campaigns Coordinate with counselling sales teams to ensure smooth lead flow Track lead quality and refine targeting or messaging to improve conversions Prepare weekly and monthly performance reports on leads and funnel metrics 6 Analytics Reporting Strategy Development Data-driven decision making Track performance across campaigns reach CTR CTR Click-Through Rate engagement leads CPL Cost Per Lead Prepare weekly and monthly reports with actionable insights Study industry trends competitor strategies and platform updates Suggest strategic improvements for creative direction ad targeting and content planning Required Skills Qualifications Proven experience in Social Media Marketing and Digital Advertising Proficiency in Meta Ads Manager and Google Ads Search Display Call Ads Graphic design skills using Canva Adobe tools Ability to create and edit short-form videos reels shorts Solid communication and ad copywriting skills Understanding of analytics tools Meta Insights Google Ads Dashboard GMB Insights Familiarity with lead funnels retargeting and performance optimization Preferred Qualifications Experience in the education consultancy or study abroad sector Google or Meta Ads Certification preferred not mandatory Experience using CRM or WhatsApp Business Tools Ability to manage lead-generation campaigns end-to-end Key Performance Indicators KPIs Growth in monthly qualified leads IELTS Immigration Decrease in CPL Cost Per Lead from Meta Google Ads Increased engagement rate social media follower growth Improved GMB visibility searches and customer reviews Timely delivery of content calendar posts and reports Strong ad ROI and consistent lead quality improvement Job Type Full-time Pay 12 000 00 - 15 000 00 per month Benefits Cell phone reimbursement Work Location In person

📌 Digital Marketing Specialist (Uttarakhand)
🏢 Overseas Admit
📍 Uttarakhand