Position Overview We are seeking a results-driven Digital Ads Campaign Manager to plan execute and optimize online advertising campaigns across multiple platforms The ideal candidate should have solid analytical skills hands-on experience with paid media platforms and the ability to deliver high-performance campaigns aligned with business goals Key Responsibilities1 Campaign Planning Strategy Develop performance-driven advertising strategies for lead generation sales brand awareness and engagement Identify target audiences campaign objectives bidding strategies and ad formats Collaborate with internal teams content design product sales to plan campaign assets 2 Campaign Execution Set up and manage digital ads across platforms such as Google Ads Search Display Video Performance Max Meta Ads Facebook Instagram LinkedIn Ads YouTube Ads Programmatic platforms if applicable Create ad groups select keywords manage audiences and configure tracking 3 Optimization Performance Management Monitor campaign performance and optimize for metrics like CPC CPA ROAS CTR conversions and quality score Conduct A B testing for ad creatives audience groups landing pages and bidding strategies Implement retargeting and remarketing strategies to improve conversions 4 Analytics Reporting Track and analyze campaign data using analytics tools such as GA4 Google Data Studio Ads Manager dashboards and CRM platforms Prepare weekly monthly performance reports with insights and recommendations Identify trends patterns and opportunities for scaling campaigns 5 Budget ROI Management Manage daily weekly and monthly ad budgets efficiently Forecast ad performance and ensure campaigns stay within budget Maximize ROI through cost optimization and targeting refinement 6 Coordination Collaboration Work with creative teams to develop effective ad creatives and copy Collaborate with product or sales teams to align marketing goals with business objectives Coordinate with external agencies or vendors when necessary 7 Compliance Best Practices Stay updated with platform algorithm changes new ad formats and industry trends Ensure compliance with ad policies across digital platforms Maintain quality standards in campaign structure and implementation Qualifications Requirements Bachelor s degree in Marketing Digital Marketing Business or related field 2-5 years of experience in digital advertising or performance marketing Proficiency in Google Ads Meta Ads Manager and LinkedIn Ads Strong understanding of digital marketing funnels tracking and conversion optimization Experience with Google Analytics GA4 tag management and tracking tools Excellent analytical numerical and problem-solving skills Ability to manage multiple campaigns simultaneously Certification in Google Ads or Meta Blueprint is a plus Key Competencies Data-driven decision-making Campaign optimization Analytical thinking Creativity ad quality focus Time project management Attention to detail Collaboration communication Job Type Full-time Pay 25 000 00 - 30 000 00 per month Work Location In person