Zee Entertainment Enterprises Limited - Revenue - Ad Sales - Linear - Retail Sales - Sales South Chennai The Associate Director - Ad Sales Retail will lead ad-revenue growth across retail media properties by driving strategic partnerships with brands agencies and key advertisers This role requires a strong understanding of retail ecosystems shopper marketing ad-tech and performance-led brand solutions You will be responsible for shaping the commercial strategy building high-value advertiser relationships and driving measurable revenue outcomes Key ResponsibilitiesDevelop and execute ad-sales strategy across retail channels in-store digital omnichannel media assets Identify and onboard high-value advertisers agencies and brand partners Create and pitch integrated advertising solutions tailored to retail audiences and brand objectives Drive revenue growth through structured selling negotiation and long-term commercial partnerships Analyse market trends category performance and competitive offerings to optimize the revenue roadmap Collaborate closely with product retail operations marketing and analytics teams to enhance retail media offerings Track performance metrics and ensure campaign success through data-driven insights and optimizations Job Requirement 10-15 years of experience in ad sales brand partnerships media solutions or retail media Robust understanding of FMCG retail digital advertising shopper marketing or ad-tech ecosystems Proven ability to close high-value deals and manage enterprise-level client relationships Excellent communication consultative selling and negotiation skills

📌 Associate Director - Retail Sales (Tamil Nadu)
🏢 Zee Entertainment Enterprises
📍 Tamil Nadu