About CompanyMaino ai is a privately held technology company specializing in AI and machine learning-driven digital marketing automation Founded in 2022 it operates from Bengaluru India and Dover County Delaware USA The company offers a comprehensive Martech platform designed to optimize digital marketing strategies through advanced analytics and automation Responsibilities- Plan and execute digital marketing campaigns across all the paid channels like google adwords facebook instagram amazon ads etc- Understanding of the key KPIs mainly CAC LTV Retention ROAS etc for different vertical of business- Ahead of the curve execution on ever-evolving advertisement product suite based on channels as mentioned earlier- Monitor and analyze campaign performance data identify trends and make recommendations for optimization - Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders- Design conceptualize co-ordinate with the creative team to bring out campaigns based on solid consumer business insights- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product across different marketing channels - Designing experiments to establish attribution of high reach and impact channels like programmatic Youtube etc and evaluating them through relevant KPIs- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics ref updazz com