- Identify, appoint, and onboard new distributors, dealers, and retailers in the designated region
- Develop and execute territory-wise distribution strategies to achieve sales targets
- Conduct regular visits and meetings with existing channel partners to ensure engagement and performance
- Monitor distributor and dealer performance and support them with necessary training and product knowledge
- Ensure availability of products across retail outlets within the assigned geography
- Gather market intelligence on competitor activity, pricing, and dealer schemes
- Resolve channel partner issues and provide after-sales support as needed
- Coordinate with internal teams for inventory planning, logistics, and promotional activities
- Review sales data and generate periodic reports on distribution performance
Qualifications & Experience:
- Experience in channel sales, distribution management, or dealer network development, preferably in FMCG, consumer durables, or building materials
- Proven track record in appointing and managing distributors and dealers
- Solid communication, negotiation, and relationship-building skills
- Good understanding of the local market and business practices