Blueberry Digital Labs is seeking a data-driven and analytical Keyword Analyst Manager to lead our keyword initiatives. In this pivotal role, you will be responsible for conceptualizing, implementing, and managing the entire keyword strategy, from in-depth research to performance analysis. You will lead a dedicated team, demonstrating technical excellence and thought leadership to ensure our content drives maximum value, aligns with market trends, and supports the development of new products.
What You Will Do: Key Responsibilities
- Lead and manage the Keywords Team, providing guidance and oversight to ensure high-quality output.
- Conduct in-depth keyword research and recommend relevant keywords for individual sites based on specific requirements.
- Check and approve keywords done by the team, ensuring their relevance and importance for subheadings and content.
- Conduct page-level optimization to improve content and search engine performance.
- Monitor, analyze,
and report on keyword performance to the leadership team.
- Micro-manage the entire keyword collection process, ensuring accuracy and efficiency.
- Communicate internally with content and quality control (QC) teams to ensure seamless execution.
- Demonstrate technical excellence and thought leadership by staying ahead of industry trends.
- Strategize and develop current products based on keyword and market data.
What You Will Bring: Qualifications
Experience & Skills:
- Proven experience in a similar role, with the ability to manage and lead a team.
- A good understanding of team management.
- Excellent presentation and communication skills.
- Strong analytical skills to monitor, analyze, and report on performance.
- The ability to demonstrate technical excellence and thought leadership in your domain.