and an understanding of audience engagement strategies.
Key Responsibilities:
- Design compelling and visually appealing thumbnails for educational videos, courses, and promotional content.
- Develop creative concepts that align with the EdTech platform's branding and target audience.
- Use color schemes, typography, and imagery effectively to enhance visual impact.
- Collaborate with video editors, content creators, and marketing teams to align thumbnail designs with content themes.
- Research trends, competitor designs, and audience preferences to improve thumbnail performance.
- Ensure consistency in style, quality, and branding across all thumbnail designs.
- Manage and organize design files for easy access and revision.
- Optimize thumbnail designs to boost click-through rates (CTR) and audience engagement.
Skills and Qualifications:
- Proficiency in graphic design software such as Adobe Photoshop, Illustrator, or Canva.
- Strong visual storytelling skills with an understanding of effective design elements.
- Ability to create
- Knowledge of YouTube and social media trends to create engaging visual content.
- Excellent attention to detail and ability to work under tight deadlines.
- Robust communication and collaboration skills.
Educational Qualifications:
- Bachelors degree in Graphic Design, Multimedia Design, Fine Arts, or a related field.
- Certifications in graphic design or digital media are advantageous.
Experience:
- 1-3 years of experience in graphic design, preferably in a content-driven or EdTech environment.
- Experience in designing thumbnails for YouTube or other social media platforms is highly desirable.