Key Responsibilities:

Demand Generation & Campaign Management

- Plan, execute, and optimize multi-channel digital demand generation campaigns (email, LinkedIn, Google Ads, programmatic, SEO, etc.)
- Own the lead funnel and drive MQLs through content marketing, paid media, webinars, and events
- Collaborate with sales and product teams to align campaigns with business goals and buyer personas
- Monitor and report on campaign KPIs (CTR, CPL, conversion rates, pipeline impact)

Digital Marketing Execution

- Oversee SEO, SEM, website performance, marketing automation, and paid media strategies
- Manage digital tools and platforms (HubSpot/Marketo, Google Analytics, LinkedIn Campaign Manager, etc.)
- Collaborate with content creators and designers to develop assets (landing pages, ads, case studies, etc.)

AI & Marketing Technology

- Leverage AI-driven tools for targeting, campaign optimization,



and content personalization
- Apply machine learning insights for lead scoring, behavioral segmentation, and forecasting
- Stay current with AI trends in B2B marketing to improve operational efficiency and campaign outcomes

Team & Vendor Management

- Lead and mentor a small team of digital marketers, analysts, or interns
- Manage external vendors/agencies for paid campaigns, content, creative, or technology support
- Ensure campaigns are delivered on time, within scope, and budget

Analytics & Optimization

- Track and analyze campaign performance and lead journey
- Conduct A/B testing and implement data-driven optimizations to improve ROI
- Prepare monthly/quarterly marketing performance dashboards

📌 Demand Generation Specialist (Navi Mumbai)
🏢 Veralto
📍 Navi Mumbai