- Drive brand adoption and growth by tailoring the brand strategy for priority target markets.
- Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity.
Duties & Responsibilities
- Brand Standardisation - Execute brand standardisation initiative for Narayana Hrudayalaya Colleges under Narayana Hrudayalaya Foundations.
- Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
- Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
- Work closely with design and content teams to develop compelling and consistent brand materials.
- Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration
- Coordinate and manage marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration.
- Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels.
- Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives.
- Operation: Support with the planning and execution of marketing campaigns and events.
- Liaison with internal finance and purchase team to ensure timely approvals and payments.
Desired Candidate Profile:
- Experience in campaign designing, planning & execution
- Worked closely with advertising/design and media buying agencies
- Ability to measure the success of campaigns
- Should be enterprising, passionate, and an Influencer
- Strong relationship-building skills, and a drive for Quality Assurance
- Robust interpersonal effectiveness and teamwork skills
- Excellent Presentation and Communication skills
- Networking skills for development and long-term business relationships
📌 Deputy Manager/Manager (Branding & Public Relations) - Colleges (Bengaluru)
🏢 Narayana Health (NH)
📍 Bengaluru
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