Role Overview
Swoop, founded by Thiel Fellow Aubrey Niederhoffer, recently raised a $7.3M seed round—the largest ever by an African consumer startup—to build an African super-app, starting with food delivery. Backed by Long Journey, Variant, Version One, Soma Capital, and Dune Ventures, Swoop is already the largest food delivery provider in Eswatini and is scaling rapidly across the continent.
We’re looking for a Founding Head of Growth to own our marketing budget and strategy end to end—across digital advertising, store-driven growth, OOH, and emerging channels. You’ll work directly with our CEO and local marketing teams to build the growth engine for Africa’s next great consumer company. This is a hands-on founding role at a rapidly growing company.
Key Responsibilities
Market Entry & Go-to-Market Strategy: Build and execute go-to-market and expansion marketing strategy for Nigeria and new African markets. Refine target customer segments, positioning, channel mix, and launch phases by city. Deliver weekly synthesized insights on customer behavior, pricing psychology,



and channel efficacy.
Brand, Positioning & Restaurant Partner Marketing: Craft messaging frameworks, brand voice guidelines, and campaign narratives. Partner with top restaurants to co-market Swoop’s perks, onboarding incentives, and category leadership. Build partner campaigns and onboarding assets that scale restaurant acquisition.
Growth, Demand Generation & Campaign Execution: Scale customer acquisition across digital (social, search, creator partnerships), field marketing, promotions, referrals, and experiential activations. Design and run high-velocity campaigns: food creator partnerships, ambassador networks, flash delivery events, and boundary-pushing launch activations. Own app install funnels, attribution, CAC, and channel ROAS. Build and operate referral, loyalty, CRM, and lifecycle marketing systems (WhatsApp, push, email).
Marketing P&L; & Analytics: Own and manage monthly marketing bud

📌 Founding Head of Growth (India)
🏢 Swoop
📍 India