Role & responsibilities

Campaign Management

- Plan, execute, and optimize multi-channel marketing campaigns (digital, social, email, etc.)
- Collaborate with creative, media, and analytics teams to ensure campaign effectiveness
- Monitor campaign performance and generate actionable insights for continuous improvement

Project Management

- Lead end-to-end project execution for marketing initiatives, ensuring timely delivery and alignment with business goals
- Develop detailed project plans, timelines, and resource allocation
- Coordinate with internal stakeholders and external vendors/agencies

Presentation & Communication

- Create compelling presentations for internal reviews, leadership updates, and client pitches
- Translate complex data and strategies into clear, visually engaging formats
- Present campaign results and martech performance to senior leadership

Martech Tools & Automation

- Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools)
- Drive integration and usage of tools like Salesforce, HubSpot, Adobe Experience Cloud, etc.
- Ensure data hygiene, segmentation, and personalization strategies are effectively implemented





AI Bots & Chatbot Management

- Oversee development and deployment of AI-powered chatbots for customer engagement
- Collaborate with tech teams to define bot workflows, intents, and user journeys
- Monitor bot performance and continuously improve based on analytics and feedback

Qualifications & Skills:

- Bachelors/Master’s degree in Marketing, Business, or related field
- 5–8 years of experience in campaign management, martech, or digital marketing
- Strong understanding of marketing automation, CRM, and analytics platforms
- Experience with chatbot platforms (e.g., Dialogflow, Microsoft Bot Framework, etc.)
- Excellent project management and organizational skills
- Strong presentation and communication abilities
- Analytical mindset with a focus on performance metrics and ROI

Preferred Attributes:

- Certification in project management (PMP, Agile, etc.) or martech tools
- Experience in AI/ML applications in marketing
- Ability to work in a quick-paced, cross-functional environment
- Creative problem-solver with a proactive attitude

📌 Campaign & Martech Manager (Mumbai)
🏢 Reliance General Insurance (RGI)
📍 Mumbai