Job Title : Lead/ Senior/ Event Marketing Specialist
Department: Digital Marketing
Location : Remote / India [Currently work from Home]
Reports To : Digital Marketing Director

Experience : 5+ Years

Shift Time : 12:00 Pm to 9:00 Pm IST

Company Website: https://www.modulemd.com

Welcome to ModuleMD

At ModuleMD, we specialize in cloud-based EHR and Practice Management solutions for specialty healthcare providers. As we integrate AI into every aspect of our business, we are shaping the future of revenue cycle management. If you're a frontend specialist whos passionate about clean design and impactful user experiences, wed love to hear from you.

Our Culture & Values

"We foster a culture of inclusivity, innovation, and integrity. Our team thrives on collaboration, continuous learning, and a passion for making healthcare smarter through technology.

Role Overview

ModuleMD is looking for an experienced Event Marketing professional to lead and manage our US-focused trade shows, conferences, webinars, and other offline marketing initiatives.

This person will lead trade show participation end-to-end from research and vendor negotiation to on-ground execution and budgeting — while also supporting webinars and broader marketing initiatives. It's a hands-on role for someone who's equally comfortable with spreadsheets, vendor calls, and a design tool.

Role Purpose: What You’ll Be Doing

1. Trade Shows & Event Management

- Research, evaluate, and shortlist relevant US healthcare, medical, healthcare IT, and medical device trade shows and conferences.
- Develop and maintain an annual event calendar aligned with ModuleMD's business and marketing objectives.
- Coordinate with the US team to finalize event participation based on target audience, business opportunity, visibility, and expected lead quality.
- Manage the end-to-end execution of trade shows and conferences, including:
- Booth selection and setup
- Booth design and branding
- Event registration
- Logistics and shipping
- Promotional materials
- AV and technology requirements
- Travel and accommodation coordination
- On-site coordination
- Lead collection
- Post-event activities

- Coordinate with US team members attending events and ensure they have all required materials and information.
- Ensure all event activities are completed within agreed timelines.

2. Vendor Management

- Identify, evaluate, onboard, and manage event-related vendors, including:
- Booth builders
- Printing agencies
- AV providers
- Event organizers
- Promotional merchandise vendors
- Logistics and shipping partners
- Travel and accommodation vendors

- Negotiate pricing, contracts, and service terms to ensure the best value for the company.
- Maintain strong vendor relationships while ensuring quality and timely delivery.
- Monitor vendor performance and resolve event-related issues promptly.

3. Budgeting & Cost Management

- Own and manage the budget for trade shows, conferences, webinars, and other offline marketing activities.
- Prepare event-wise budgets and obtain necessary approvals.
- Track actual expenses against approved budgets.
- Identify and communicate budget variances proactively.
- Negotiate with vendors to optimize event costs without compromising quality.
- Prepare post-event expenditure reports and ROI analysis.

4. Event Strategy & Planning

- Develop an event marketing strategy focused on US healthcare providers, medical practices,



healthcare organizations, and other relevant target audiences.
- Evaluate events based on:
- Target audience
- Attendance
- Industry relevance
- Sponsorship opportunities
- Lead-generation potential
- Brand visibility
- Historical ROI

- Recommend which events ModuleMD should participate in and the appropriate level of participation.
- Identify opportunities to improve lead quality, brand visibility, and event ROI.

5. Webinars & Virtual Events

- Plan and coordinate webinars with the US Marketing and Business Development teams.
- Manage webinar scheduling, registrations, speaker coordination, technical requirements, reminders, and follow-ups.
- Coordinate webinar platforms such as Zoom and similar tools.
- Support post-webinar activities, including lead sharing, follow-ups, recordings, and reporting.
- Coordinate webinar content and promotional activities.

6. Content & Creative Support

- Coordinate the development of event-related marketing materials, including:
- Booth graphics
- Flyers
- Brochures
- Presentations
- Event invitations
- Email campaigns
- Promotional materials

- Having hands-on working knowledge on Canva will be a Plus.
- Experience with Figma or similar design tools is a Plus
- Basic video editing skills for event recaps, webinar clips, social media content, and promotional videos will be an added advantage.

7. Lead Management & Post-Event Activities

- Ensure leads generated from events are properly captured, categorized, and shared with the relevant US teams.
- Coordinate with Business Development and Sales teams for timely lead follow-up.
- Track event-generated leads through the agreed process.
- Prepare post-event reports covering:
- Number of attendees/leads
- Lead quality
- Opportunities generated
- Event expenditure
- Cost per lead
- ROI
- Key learnings and recommendations

- Provide recommendations for future event participation based on performance.

8. Client & Prospect Interaction

- Represent ModuleMD professionally at trade shows, conferences, and other industry events.
- Interact with US clients, prospects, partners, and industry professionals in a professional and confident manner.
- Support the US team during client/prospect interactions at events.
- Build positive relationships with prospects and industry partners.
- This is not a core client servicing role, but the candidate must be comfortable representing the company and interacting with external stakeholders.

9. Coordination with US Team

- Act as the primary coordination point from India for event marketing activities involving the US team.
- Work closely with US Marketing, Sales, Business Development, and Leadership teams.
- Coordinate across India and US time zones to ensure smooth execution.
- Provide regular updates on event planning, budgets, vendors, timelines, and deliverables.
- Ensure that the US team has complete visibility into event plans and requirements.

Key Responsibilities: What Makes You A Fit

Must-Have Skills:

- 5+ years of experience in Event Marketing,



Trade Show Management, Field Marketing, Experiential Marketing, or B2B Marketing.
- Strong experience managing US trade shows, conferences, and business events.
- Experience in Healthcare, Healthcare IT, Healthcare SaaS, Medical Devices, Pharma, or related industries is highly preferred.
- Proven experience in end-to-end event management.
- Strong vendor management and negotiation skills.
- Experience independently managing and tracking marketing/event budgets.
- Strong understanding of event ROI, lead generation, and post-event reporting.
- Excellent written and spoken English communication skills.
- Solid presentation and interpersonal skills.
- Hands-on experience with Canva will be a plus
- Experience with Zoom or other webinar platforms is mandatory.
- Comfortable coordinating with US-based teams and stakeholders.
- Willingness to work flexible hours occasionally to accommodate US team meetings and event requirements.
- Ability to travel domestically/internationally for events when required.
- Strong organizational and project management skills.

Nice-to-Have Skills:

- Prior experience working with US healthcare companies or healthcare technology organizations.
- Experience managing events such as healthcare conferences, medical billing/RCM conferences, EHR/EMR events, physician practice conferences, or healthcare IT events.
- Working knowledge of Figma or similar design tools will be a plus.
- Basic video editing skills MUST
- Experience with CRM and marketing automation platforms.
- Experience working with lead management and event marketing analytics.
- Existing relationships with US healthcare event organizers and vendors will be an advantage.

Required Qualifications [ Key Competencies]

- Event & Trade Show Management
- US Market
- Vendor Management & Negotiation
- Budget Management
- Event Strategy
- Lead Generation
- ROI Analysis
- Webinar Management
- Healthcare Marketing
- Client & Prospect Interaction
- Cross-functional Coordination
- Communication & Presentation
- Problem Solving
- Attention to Detail

What Success Looks Like

- The successful candidate will be able to independently take ownership of an event from research and selection budgeting vendor coordination planning execution lead management post-event analysis, while ensuring seamless coordination between the India and US teams.
- The role requires someone who is strategic enough to identify the right events and operational enough to personally drive the execution, with a strong focus on generating quality leads and measurable business value for ModuleMD.

Why Join ModuleMD

- Be part of a company that merges AI and healthcare for real-world impact.
- Work on meaningful products that improve medical efficiency and patient outcomes.
- Enjoy a flexible, remote work environment with a culture of continuous learning.
- Collaborate with a close-knit team that values autonomy, creativity, and results.

Application Process:
"Our hiring process includes an initial screening, a technical assessment, and a final interview with the team. We aim to keep the process transparent and timely."

Equal Opportunity Statement: " We are an equal opportunity employer and value diversity at all levels. Discrimination has no place here—we welcome talent from all walks of life”.

Ready to Join the Future of Healthcare AI?

Apply now with your GitHub/portfolio link and CV.

📌 Senior Event Marketing Specialist (Hyderabad)
🏢 Modulemd Healthcare Solutions
📍 Hyderabad