Department:

Sales / BD

Project Location(s):

Hybrid / Bangalore, Karnataka

Job Type:

Full Time

Education:

Bachelor in Engineering / Technology

Lead Generation Specialist Automotive Engineering Services (US Market)

Position Overview

Lead Generation Specialist to build US automotive sales pipeline for Embedded, IT, Connectivity (HIL/SIL), and Product Design services. Operating from Bengaluru with travel support, this role feeds qualified opportunities to BDMs targeting $5M quarterly pipeline growth.

Key Responsibilities

- Generate 50+ qualified leads/month through LinkedIn Sales Navigator, Apollo.io, and US automotive databases targeting OEM engineering and Tier-1 purchasing teams.

- Research US automotive RFPs (SAM.gov, Merx, OEM portals) and position for Embedded Systems, HIL/SIL testing, and Product Design opportunities.

- Conduct 50+ discovery calls/week qualifying leads by technical needs, budget ($500K+), and decision-making authority using BANT framework.

- Support trade shows (CES, SAE WCX) and webinars with lead capture, follow-up, and US travel as needed (20-30%).

- Create targeted content (case studies, HIL/SIL whitepapers) and email campaigns highlighting InOpTra s German/EU automotive delivery excellence.





- Score leads (75%+ qualification rate) and handoff to BDMs with detailed chance summaries in CRM.

Qualifications

- Bachelor s in Engineering /Business; 3+ years lead generation in automotive/engineering services.

- Strong US automotive domain knowledge (EV, ADAS, connectivity trends) with tools like LinkedIn Sales Navigator, ZoomInfo, and HubSpot.

- Experience with HIL/SIL terminology, Embedded Systems RFPs, and automotive engineering sales cycles.

- US travel willingness (EXPO, conferences); excellent US business English.

- Proven metrics: 40% lead-to-meeting conversion; IST-US timezone adaptability.

Common Requirements for Both Roles

- Location: Bengaluru, India (hybrid); reports to Head of Automotive BD.

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