About Praxia

Built by leaders with deep experience across Consulting, FMCG, e-Commerce, and Banking, Praxia was founded with one clear objective: to accelerate Indias manufacturing growth by unlocking smarter access to capital.

We enable manufacturers and capex buyers to unlock growth through structured financing solutions. Working closely with OEMs, SMEs, large enterprises, and financial institutions, we design fast, pragmatic, and scalable access to capital.

Over the last three years, Praxia has grown rapidly and built solid market credibility. We are now entering our next phase of expansion and are looking for exceptional sales talent who can own markets, build pipeline, and deliver consistent results.

Role Objective

To build and close large, structured lease finance mandates in the 500 Cr+ segment by engaging CXOs, CFOs, OEM leadership, and lenders.

This role is about influence, structuring depth, and strategic relationship building.

Sales Director Mid & Large Enterprises (> 500 Cr Clients)

Location: Bangalore, Gurugram/Delhi NCR, and Mumbai

Designation: VP / Associate Director / Director

Reports to: Head of Sales

Function: Origination Capex Financing & Leasing

Key Responsibilities

1. Strategic Account Origination

- Build relationships with CFOs, promoters, and senior leadership of medium and large enterprises
- Engage in early-stage capex planning and funding strategy discussions
- Position Praxia in board-level and investment decision forums

2. Structured Deal Execution

- Design and execute multi-lender and structured lease transactions
- Collaborate closely with internal credit and external financing partners
- Evaluate balance sheet impact, ROCE implications, and long-term capital strategy

3.



Enterprise Relationship Management

- Develop advisory-led, trust-based client relationships
- Manage multi-stakeholder engagement across finance, operations, and leadership teams
- Build and deepen 5–6 anchor enterprise accounts annually

4. Market & Ecosystem Leadership

- Track industry, client, and competitive dynamics
- Strengthen Praxia’s brand positioning in enterprise financing
- Cultivate and leverage a strong ecosystem network (OEMs, lenders, advisors)

KPIs

- Annual origination value
- Deal size and profitability
- Mandate conversion ratio
- Depth of engagement within enterprise accounts
- Cross-sell and repeat mandates

Ideal Candidate Profile

- 6–15 years in structured finance / large corporate lending / IB / NBFC
- Strong financial and structuring acumen
- Proven track record of client origination and scaling revenue
- Comfortable influencing CXO and board-level stakeholders
- Experience managing complex, multi-party transactions

What Drives Success in This Role

- Gravitas and executive presence
- High ownership and commercial drive
- Strong transaction structuring capability
- Negotiation maturity
- Collaborative and ecosystem-oriented mindset

Life at Praxia

We are building a world-class institution — and in our business, people are our primary assets.

Best-in-class compensation structure: competitive fixed pay + meaningful performance-linked variable

ESOPs for long-term value creators

Learning budget per employee for professional development

A culture that values ownership, performance, and continuous improvement

Healthy work-life balance — we believe sustained performance requires recharge

A team that celebrates wins — big and small

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