Back

Marketing

Marketing :|Bangladesh|3-7 Years

About Tally

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEsgrowth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally. With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally.



We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

We believe in

- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Sstewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.

The Brand Marketing function within Tally strives to:
- Tell the Tally Story Simply and Powerfully
- Drive Engagement Across Ecosystems
- Stay Authentic Yet Aspirational
- Marketing with purpose, not noise

What You Will Own

In this role, you will make an impact by driving data-driven decision-making and providing actionable insights that inform key business strategies and lead research initiatives to uncover market trends, consumer behaviours, and competitive landscapes, ensuring that the organization stays ahead of industry shifts. You will be responsible to empower the business with valuable insights that lead to informed, strategic growth and measurable outcomes.





Where Your Expertise Meets Our Future

- Prior research experience in the software industry, B2B and FMCG sectors will be an added advantage
- Strong exposure to quantitative, quantitative research, Brand Track studies, secondary research methodologies, analytics frameworks and some vendor level exposures especially with Ipsos, Nielsen, Kantar etc. is a plus
- Excellent analytical and interpretive skills with the ability to derive actionable insights and recommendations.
- Proven ability to manage and lead multiple large-scale research projects simultaneously, with solid project management and prioritization skills.
- Exceptional communication skills (verbal and written), along with strong presentation and stakeholder management abilities.

The Scope of Your Influence

- Act as a strategic research partner to Product, Sales and other cross functional teams, delivering actionable insights to support decision-making and drive business outcomes.
- Collaborate closely with cross-functional teams to understand key business challenges and provide data-driven recommendations.
- Design and execute research initiatives, including defining research frameworks, developing questionnaires/discussion guides, and creating impactful presentations for senior leadership / executive level internal clients.
- Adds value to the insights by synthesizing secondary information /behavioral data with survey data. Ability to identify opportunities for this kind of collaboration.
- Build and manage strong relationships with external research vendors, leveraging their expertise to deliver high-quality and scalable research programs.

Apply Now

-->

Name

Please provide a Name.

Phone

Please provide a Phone.

Email Id

Looks good!

Please provide a Email.

Resume

Upload resume

I have read and accepted the .

Receive new job posting notifications

Apply Now

📌 Senior Specialist/ Associate Manager - Insights and Research (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru