Location:

Delhi NCR
Experience:

3–5 Years
Preference

- Preferably from Beauty or Fashion Brand

About Fraganote
Fraganote is a up-to-date fragrance brand building a distinctive space at the intersection of

fragrance, culture, creativity and self-expression . We’re looking for someone who can turn our social presence into a brand people want to follow, talk about and share.

The Role
We’re looking for a

Social Media Manager

who lives and breathes the internet — someone who understands what makes people stop scrolling, engage, share and remember a brand.
You’ll own Fraganote’s social media presence end-to-end, from

strategy and content planning to execution, community building and performance tracking.

What You'll Do
Build and execute Fraganote’s

social media strategy

across Instagram and other relevant platforms.
Develop monthly/weekly

content calendars

aligned with brand, product and business priorities.
Identify

trends, formats, memes, cultural moments and conversations

that Fraganote can organically participate in.
Work closely with the

creative, content, influencer and marketing teams

to develop high-performing social-first content.
Conceptualise

Reels, carousels, static posts, stories and interactive formats

that drive engagement and brand love.
Ensure the brand maintains a consistent yet fresh

tone of voice and visual identity

across social platforms.




Lead day-to-day social media execution, including

posting, scheduling, captions, hashtags and community management .
Monitor comments, DMs and conversations to build an active and engaged Fraganote community.
Track and analyse social media performance, identify insights and continuously optimise the content strategy.
Stay updated on

Instagram trends, algorithms, emerging creators, internet culture and new content formats.
Collaborate with creators and influencers wherever required to amplify social-first campaigns.
Take ownership of social media growth, engagement and overall brand presence.

What We're Looking For
3–5 years of experience

in social media management, preferably with a D2C, beauty, fashion, lifestyle or consumer brand.
Strong understanding of

Instagram and social-first content ecosystems .
Excellent understanding of

Gen-Z/internet culture and trending content formats .
Strong creative instinct with the ability to turn an idea into compelling social content.
Good copywriting and storytelling skills.
Ability to balance

brand building with performance and growth metrics .
Strong analytical skills and comfort working with social media insights and reporting.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Someone who is

proactive, curious, plugged into culture and obsessed with great content.

📌 Social Media Manager (Mumbai)
🏢 Fraganote
📍 Mumbai