- User Acquisition & Growth
- Develop and execute strategies to acquire recent users.
- Focus strongly on increasing female registrations and active users.
- Build city-wise growth strategies, starting with target markets such as Hyderabad/Vizag.
- Set weekly and monthly user-growth targets.
- Social Media Growth
- Grow Instagram, YouTube, Facebook and other relevant channels.
- Create viral/relevant content ideas around dating, relationships, humor and Gen-Z culture.
- Develop Reels/Shorts strategies designed specifically to drive app downloads.
- Monitor trends and quickly create content around them.
- Influencer & Creator Marketing
- Identify and negotiate with micro and nano influencers.
- Build a creator/influencer network.
- Run female-focused influencer campaigns.
- Track downloads and registrations generated by each influencer.
- Performance Marketing
- Plan and manage Meta, Instagram, Google and YouTube advertising campaigns.
- Optimize campaigns based on CPI, CAC, registrations, female sign-ups and retention.
- Continuously test creatives, audiences and messaging.
- Referral & Viral Growth
- Design referral campaigns that encourage users to invite friends.
- Develop strategies to increase organic/word-of-mouth growth.
- Create campaigns, contests and challenges that encourage sharing.
- Retention & Engagement




- Work with the product team to improve user activation and retention.
- Identify why users drop off after registration.
- Suggest campaigns and notifications to bring inactive users back.
- Increase matches, conversations and overall app activity.
- Analytics & Growth Experiments
- Track metrics such as:
- Downloads
- Registration conversion
- Female/male user ratio
- CAC
- CPI
- Activation rate
- D1/D7/D30 retention
- Referral rate
- Match and chat activity
- Run A/B tests and growth experiments.
- Use data to decide what marketing activities should receive more budget.
- Brand Building
- Help establish Yarify's brand identity and voice.
- Develop campaigns that differentiate Yarify from other dating apps.
- Understand the Indian dating market and competitor strategies.
- App Store Growth
- Improve Play Store listing, screenshots, descriptions and keywords.
- Work on ASO to increase organic downloads.
- Cross-functional work
- Work closely with the founder, video editor, graphic designer, developers and product team.
- Convert marketing insights into product improvements.
- Take ownership of growth rather than simply executing instructions.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule

Work Location: Remote

📌 Growth Marketing Manager (India)
🏢 southern app
📍 India