Business Development Executive

Location: Bangalore

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, cutting-edge, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Role Purpose:

As a Business Development Executive, you will play a pivotal role in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Key Accounts Manager.





What you will do (Key Responsibilities):
- Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
- Utilize various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing to reach and engage potential customers.
- Generate high-quality leads through effective lead generation techniques.
- Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.
- Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
- Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
- Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acqu

📌 Business Development Executive (Bengaluru)
🏢 Coats Group
📍 Bengaluru