Role Overview

We are seeking a highly driven and strategic EIR to lead high-impact, zero-to-one and one-to-scale initiatives across the business. This role is designed for individuals with strong business acumen, consumer intuition, and execution excellence who can identify growth opportunities and translate them into scalable business outcomes. As an EIR, you will work closely with the leadership team to solve critical business problems, unlock new revenue streams, and build structured, insight-led growth engines across product, marketing, and operations.

Key Responsibilities

Opportunity Identification & Strategic Thinking

- Identify high-impact opportunities across consumer segments, product categories, and business functions
- Lead problem discovery through structured analysis, consumer insights, and market understanding
- Define clear problem statements and develop strategic hypotheses for growth

Consumer, Category & Market Intelligence

- Drive deep understanding of consumer behavior, needs, and pain points
- Analyze category dynamics, consumption patterns, and emerging trends
- Track competitor strategies and identify gaps and whitespace opportunities in the market

Build, Experiment & Scale

- Conceptualize and lead execution of pilot initiatives from 0→1
- Design experiments to validate product-market fit and business hypotheses
- Scale successful initiatives into repeatable and sustainable business models

Cross-functional Leadership

- Work closely with Product, Marketing, Supply Chain, and Operations teams to drive execution
- Ensure alignment across teams and remove execution bottlenecks
- Drive accountability and ownership across initiatives

Performance & Impact Delivery





- Define success metrics and track performance across initiatives
- Use data-driven insights to continuously optimize business outcomes
- Present structured updates and recommendations to leadership

Process & Capability Building

- Build frameworks, playbooks, and systems to institutionalize learnings
- Strengthen internal capabilities in consumer intelligence, experimentation, and execution

Reporting & Governance

- Prepare regular project status reports, dashboards, and summaries for leadership
- Track key performance indicators (KPIs) and project metrics
- Support review meetings by preparing agendas, MOMs (Minutes of Meeting), and action trackers

Process Improvement

- Identify gaps in current workflows and suggest improvements to enhance efficiency
- Support the implementation of standard processes, templates, and best practices within founder's Office

Skills & Qualifications

- 5–8 years of experience in consulting, startup environments, business strategy, or growth roles
- Strong entrepreneurial mindset with demonstrated ownership and execution capabilities
- Deep understanding of consumer behavior and market dynamics
- Excellent analytical and problem-solving skills with a data-driven approach
- Strong stakeholder management and communication skills
- Ability to thrive in ambiguity and drive structured outcomes
- Prior experience in FMCG, D2C, or high-growth consumer businesses is strongly preferred

About Sweet Karam Coffee Sweet Karam Coffee is a contemporary Indian food brand rooted in South Indian culture, warmth, and better-for-you choices. We operate across D2C, Quick Commerce, and Marketplaces, and believe brand trust is built through consistency at every touchpoint.

Website: https://sweetkaramcoffee.in/

📌 Entrepreneur-in-Residence (EIR) (Chennai)
🏢 Sweet Karam Coffee
📍 Chennai