Description
Key Responsibilities:
- Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts.
- Own and optimize marketing automation platforms (e.g., Marketo), including campaign execution, lead scoring, segmentation, and nurture programs to improve engagement and conversion.
- Drive campaign execution and performance tracking, ensuring accurate campaign setup, attribution, and continuous improvement based on ROI and conversion metrics.
- Establish and monitor KPIs, dashboards, and reporting frameworks to provide actionable insights on lead quality, campaign effectiveness, and sales alignment.
- Maintain Salesforce data quality: deduplication, data standardization and appending contact and firmographic details.
- Conduct secondary research to enrich database records with verified information.
- Run basic Salesforce reports to support marketing campaign tracking, sales alignment, and list building.




- Collaborate with the demand generation team to segment audiences and support email and digital marketing initiatives.
- Identify and implement automation solutions for database management and marketing operations processes.
- Lead, mentor, and manage the team by driving performance, accountability, and continuous skill development, while fostering a collaborative and high-performance work environment.
- Optimize team productivity through effective workload planning, prioritization, and standardization of processes, ensuring effective utilization of resources.
- Ensure high-quality deliverables with strong attention to detail, enforcing quality control mechanisms, process adherence, and regular reviews to minimize errors.
- Drive timely execution of campaigns, reporting, and operational deliverables, ensuring deadlines and SLAs are consistently met.

Required Skills and Experience:
- 3–5+ years of experience in Salesforce, lead generation, and marketing automatio

📌 Senior Analyst (Telangana)
🏢 The Hackett Group
📍 Telangana