Description
Job Title: Advanced Specialist, Marketing
Description: This role aligns with Industry titles such as Senior Marketing Specialist – Enterprise Solutions, Senior B2B Marketing Specialist, Senior Integrated Marketing Specialist or Senior Regional Marketing Specialist (APAC)
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, creative assessments, and industry-recognized certifications — ensuring that employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D; professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
Role Overview
As an Advanced Marketing Specialist,
you will create and execute marketing plans for priority audiences and accounts within our Growth Accounts segment.
The role has two areas of focus: (1) creating and activating a regional priority marketing plan and (2) supporting regional execution for APAC, ensuring global plans are effectively tailored to local market needs.
Key Responsibilities
Marketing Planning
- Develop marketing plan for regional priority area (e.g. a region- or country-specific plan), translating business objectives into actionable campaign plans, including targeting, messaging, and channel mix.
- Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences.
- Leverage local knowledge of relevant industry associations and agencies to inform marketing planning.
Campaign Activation
- Activate in-region marketing plan for priority area (
📌 Advanced Specialist, Marketing (Noida)
🏢 Pearson
📍 Noida