Area Sales Manager (Poultry Division)

Company: Vesper Group

Department: Poultry Business

Position: Area Sales Manager (ASM)

Location: Palladam, Pollachi & Annur, Tamil Nadu

Reporting To: Regional Sales Manager / General Manager – Sales

Job Summary

Vesper Group is seeking a dynamic and result-oriented Area Sales Manager to drive sales and business development of its poultry healthcare and nutrition product portfolio in the Palladam, Pollachi, and Annur regions. The candidate will be responsible for expanding market share, strengthening customer relationships, and achieving sales targets through technical and commercial excellence.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Develop and expand the dealer/distributor network.
- Increase market penetration by acquiring new customers.
- Promote Vesper Group's poultry medicines, feed additives, nutritional supplements, disinfectants, and specialty products.
- Identify new business opportunities in broiler, layer, breeder, and integrated poultry farms.

Customer Relationship Management
- Build strong relationships with poultry farmers, veterinarians, consultants, distributors, and integrators.
- Conduct regular customer visits and provide technical product support.
- Resolve customer concerns promptly and professionally.
- Ensure high customer satisfaction and repeat business.

Market Development
- Organize farmer meetings, technical seminars, dealer meets, and product demonstrations.
- Monitor competitor activities, pricing, and new product launches.
- Collect market intelligence and submit timely reports.

Sales Planning & Reporting
- Prepare weekly tour plans and daily call reports.
- Maintain accurate records of customer visits, sales activities, and collections.
- Forecast sales and identify growth opportunities within the territory.
- Ensure timely collection of outstanding payments.

Team & Territory Management
- Efficiently manage the assigned territory.




- Coordinate with distributors to ensure product availability.
- Work closely with technical and marketing teams to execute promotional campaigns.

Required Qualifications
- Bachelor's Degree in Veterinary Science (BVSc), Animal Science, Agriculture, Poultry Science, Life Sciences, or a related field.
- Candidates with relevant poultry sales experience may be considered regardless of educational background.

Experience
- 3–7 years of experience in poultry medicine, poultry feed additive, animal health, or veterinary pharmaceutical sales.
- Experience handling distributors and large poultry farms is preferred.

Required Skills
- Strong sales and negotiation skills.
- Excellent communication and presentation abilities.
- Technical understanding of poultry production and disease management.
- Relationship-building and customer service orientation.
- Self-motivated with strong problem-solving ability.
- Ability to work independently and achieve challenging targets.
- Proficiency in MS Office and mobile reporting applications.

Travel Requirements
- Extensive field travel within Palladam, Pollachi, Annur, and surrounding territories.
- Must possess a valid two-wheeler driving licence and own a two-wheeler.

Key Performance Indicators (KPIs)
- Achievement of sales targets.
- Recent customer acquisition.
- Distributor development.
- Product-wise sales growth.
- Collection efficiency.
- Customer retention.
- Market share growth.
- Number of farm visits and technical meetings conducted.

Compensation & Benefits
- Attractive fixed salary.
- Monthly performance incentives.
- Travel and daily allowances.
- Mobile reimbursement.
- Performance-based annual bonus.
- Career growth opportunities within Vesper Group.

Why Join Vesper Group? At Vesper Group, you will be part of a growing organization committed to delivering innovative poultry healthcare and nutrition solutions. We offer a performance-driven work environment, continuous learning opportunities, and a rewarding career path for professionals passionate about the poultry industry.

📌 Walk-in || Area Sales Manager/Key Client Manager (Coimbatore)
🏢 Vesper Enterprises
📍 Coimbatore