Key Responsibilities

* Content & Integration Strategy
* Build River’s brand integration roadmap across creators, films, digital
content, culture, and communities
* Identify content formats where River can naturally appear (web series,
short films, music videos, vlogs, podcasts, live streams, etc.)
* Develop a consistent messaging framework so every integration reinforces
brand pillars
* Influencer & Creator Ecosystem
* Evaluate and onboard creators across lifestyle, regional, micro/macro
segments
* Own creator selection, negotiation, briefing, content quality control, and
performance review
* Build long-term creator squads in key markets to drive hyperlocal content
* Execution & Measurement
* Draft transparent briefs and ensure creators understand brand guidelines




* Review content before publishing; ensure no misrepresentation of product or
brand
* Track output, ROI, reach, and sentiment; present monthly performance
insights

Ideal Candidate

* 4 - 6 years of experience in influencer marketing, content strategy,
branded content, or entertainment partnerships
* Strong understanding of digital content trends and regional creator
ecosystems
* Ability to evaluate creators, scripts, and storylines for brand fit
* Good negotiation skills and experience managing large volumes of creators
* Comfort working with production teams, agencies, and fast-paced marketing
environments
* Sharp eye for content quality, storytelling, and messaging integrity

📌 Manager - Influencer Marketing (Bengaluru)
🏢 Marketing
📍 Bengaluru