Location: Calicut, Kerala

Territory: Calicut, Kannur and Malappuram

Company: Foo Foods India Private Limited

Category: Chocolates and Confectionery

Foo Foods is looking for an experienced Territory Sales Executive to build and manage our General Trade business across Calicut, Kannur and Malappuram.

The person will be responsible for appointing and managing distributors, increasing retail coverage, handling key accounts such as Jamjoom, improving product visibility and achieving consistent secondary sales.

Key Business Objective

Build a sustainable monthly business of ₹25 lakh across the assigned territory within the first three months.

Key Responsibilities

- Develop Foo Foods’ chocolate and confectionery business across Calicut, Kannur and Malappuram.
- Identify, appoint and manage suitable distributors for each market.
- Build productive relationships with retailers, supermarkets and key accounts.
- Personally handle important accounts, including Jamjoom and other leading retail chains.
- Increase numeric distribution, outlet productivity and repeat orders.
- Prepare and execute daily market routes and retailer visit plans.
- Ensure proper product availability, placement, visibility and merchandising.
- Introduce new products and execute retailer schemes and promotional activities.
- Monitor distributor stock, secondary sales, collections, returns and expiry risks.
- Submit daily visit reports and weekly market-performance reports.
- Track competitor pricing, schemes, product launches and market activity.
- Coordinate with distributors and the company team to ensure timely order fulfilment.




- Maintain payment discipline and follow up on outstanding amounts.

Candidate Requirements

- Minimum 1–2 years of field-sales experience in chocolates, confectionery or FMCG.
- Preference for candidates who have worked with Ferrero, Mondelez/Cadbury, Mars, Nestlé or a leading confectionery distributor.
- Existing relationships with distributors, supermarkets and retailers in the assigned markets will be a robust advantage.
- Proven experience in opening outlets, generating secondary sales and managing distributors.
- Willingness to travel extensively across Calicut, Kannur and Malappuram.
- Must own a two-wheeler and possess a valid driving licence.
- Should be disciplined, target-oriented and comfortable working independently.
- Malayalam proficiency is required; working knowledge of English is preferred.

Compensation

- Fixed salary: ₹20,000 per month
- Target-linked performance incentives
- Approved travel expenses/TA as per company policy

Performance will be evaluated based on:
- Monthly primary and secondary sales
- Active retail outlets
- Distributor productivity
- Key-account growth
- Repeat orders
- Collections and stock management
- Product visibility and market execution

To Apply Send your CV along with the following details:
1. Current location
2. Current and expected salary
3. Notice period
4. Current company and territory
5. Average monthly sales handled
6. Distributor and key-account experience in North Kerala

Email: [email protected]
- Please mention “Territory Sales Executive – North Kerala” in the subject line.

📌 Territory Sales Executive (Kozhikode)
🏢 FOO FOODS INDIA
📍 Kozhikode