ROLE AND RESPONSIBILITIES:
Own end-to-end digital marketing across B2B and B2C.
Plan, launch and optimize Google Ads, Microsoft Ads, Meta, LinkedIn and other paid campaigns.
Manage keyword research, match-type strategy, negative keyword hygiene, ad copy testing, budgets, bidding strategies, A/B testing and landing page recommendations.
Own GA4, Google Tag Manager, Search Console, conversion tracking and reporting dashboards.
Drive SEO, organic growth, content calendar and social media strategy.
Track KPIs such as CAC, CPL, ROAS, MQL to SQL conversion and pipeline contribution.
Collaborate with design, content, product and development teams.
Lead quarterly digital marketing planning and channel strategy.

Technical and Qualified Expertise:
Hands-on experience with Google Ads,



Bing Ads, Meta Ads and LinkedIn Ads.
Robust knowledge of GA4, Google Tag Manager and Google Search Console.
Experience implementing and troubleshooting conversion tracking.
Knowledge of SEO, analytics, attribution and dashboard reporting.
Robust analytical, communication and stakeholder management skills.
Experience with HubSpot/Salesforce/Zoho is an advantage.
Google Ads/Meta certifications are preferred.

QUALIFICATIONS:

Bachelors or Master's degree in Marketing, Business Administration, Advertising, or any relevant field.

📌 Digital Marketing Lead Noida
🏢 CloudBoson
📍 Noida