Key Responsibilities:
Develop and execute comprehensive digital marketing strategies across all digital channels (SEO, SEM, email, social media, content, and paid advertising).
Manage digital campaigns end-to-end, from planning to execution to performance analysis.
Oversee website performance, user experience (UX), conversion rate optimization (CRO), and lead generation initiatives.
Monitor and report on key performance indicators (KPIs), website analytics, and campaign ROI.
Collaborate with content creators, designers, developers, and other team members to ensure cohesive messaging and branding.
Stay up to date with digital marketing trends, tools, and best practices.
Manage and optimize paid media budgets (Google Ads, Facebook Ads, LinkedIn, etc.).
Implement SEO strategies to improve organic search rankings.
Lead email marketing and marketing automation initiatives using platforms such as HubSpot, Mailchimp, or Marketo.




Work with sales and product teams to align marketing strategies with business goals.
Manage vendor and agency relationships as needed.

Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5+ years of experience in digital marketing or related roles.
Proven experience managing successful digital marketing campaigns.
Robust knowledge of SEO, Google Analytics, Google Ads, Meta Ads Manager, and CRM/marketing automation platforms.
Experience with A/B testing, web optimization tools, and content management systems (CMS).
Solid analytical skills and the ability to make data-driven decisions.
Excellent project management and communication skills.
Creative thinker with a passion for marketing and innovation.

Job Type: Full time

Pay: ₹40,000.00 - ₹53,304.07 per month

Work Location: In person

📌 Digital Marketing Manager Chennai
🏢 DR. KAMARAJ HOSPITAL
📍 Chennai