Social Media Manager –

Company: Nidhii Skincare (40Plus Mom)

Job Title: Social Media Manager

Job Type: Full-Time

Location: Nashik, Maharashtra – On-Site

Experience: 1–3 Years

About the Role

Nidhii Skincare is looking for a creative, proactive, and result-oriented Social Media Manager to manage and grow our social media presence across Instagram, Facebook, YouTube, and other relevant platforms.

The ideal candidate should understand social media trends, content strategy, audience engagement, and performance analytics, with a strong focus on creating content that increases brand awareness, engagement, followers, and conversions.

Key Responsibilities

- Develop and execute monthly social media strategies and content calendars.
- Manage daily content publishing across Instagram, Facebook, YouTube, and other platforms.
- Plan Reels, Stories, posts, carousels, polls, and interactive content.
- Identify trending topics, sounds, formats, hashtags, and content opportunities.
- Coordinate with the Video Editor, Creative Strategist, Script Writer, Influencer Marketing, and Marketing teams.
- Brief the creative team for social media content requirements.
- Monitor comments, DMs, mentions, and audience engagement.
- Develop ideas for campaigns, contests, product promotions, and brand-building activities.
- Track competitors and analyze their social media strategies.
- Monitor social media performance using insights and analytics.
- Prepare weekly/monthly performance reports covering reach, engagement, followers, views, and conversions.
- Continuously test new content formats and strategies to improve performance.




- Maintain consistent brand voice, visual identity, and communication across platforms.
- Support influencer collaborations and UGC campaigns when required.

Required Skills

- Robust understanding of Instagram, Facebook, YouTube, and social media trends.
- Excellent knowledge of Instagram Reels and short-form content.
- Positive content planning and storytelling skills.
- Strong communication and coordination skills.
- Ability to understand audience behavior and create relatable content.
- Knowledge of social media analytics and insights.
- Basic understanding of Canva or other creative tools is preferred.
- Ability to work with deadlines and manage multiple tasks.
- Creative thinking with a strong sense of current trends.

Preferred Experience Candidates with experience in Skincare, Beauty, Healthcare, Wellness, Nutrition, FMCG, or D2C brands will be preferred.

Experience in growing an Instagram account organically and creating high-performing Reels will be an added advantage.

Key Performance Indicators (KPIs)

- Instagram follower growth
- Reel views and reach
- Engagement rate
- Shares and saves
- Story views and engagement
- Community engagement
- Content consistency
- Website/product inquiries generated through social media
- Campaign performance
- Overall organic social media growth

What We Expect We are looking for someone who doesn't just post content, but understands why content works and continuously looks for ways to improve reach, engagement, and business results.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager (Nashik)
🏢 Nidhii Skincare
📍 Nashik