About Kapsy

Kapsy is building the operating system for the world's coaches and experts. Every great coach — a Kathak dancer, a Carnatic vocalist, a chess master, a yoga teacher — hits the same ceiling: 1:1 teaching caps out at a few dozen students. Kapsy breaks that ceiling with the Weekly Learning Loop: daily practice content, structured courses, AI-powered practice feedback, and live workshops that let a single coach teach thousands of students a year without diluting the craft.

We're a small, quick-moving team in Bengaluru, founded by engineers with deep AI infrastructure backgrounds. Our anchor coaches already teach 1,200+ students a year on Kapsy — and we're just getting started.

About the role

You'll be the growth engine behind our elite coaches — world-class artists, musicians, and teachers whose craft deserves a world-class audience. You'll own their social presence end to end: shaping their content strategy, running their content calendars, and turning their teaching into reels, posts, and campaigns that convert followers into students.

What you'll do

- Own the social media strategy and content calendar for a portfolio of elite coaches across Instagram, YouTube, and WhatsApp
- Work directly with coaches to plan, script, and schedule content — hooks, reels, carousels, newsletters — that reflects their authentic voice and craft
- Manage shoot calendars, batch content production days,



and publishing schedules so every coach ships consistently
- Run comment-to-DM automation and engagement loops that turn viewers into leads
- Track what works: analyze reach, engagement, and conversion per coach and double down on winning formats
- Collaborate with our in-house editors, animators, and designers to keep production quality high
- Build repeatable playbooks so each new coach launches faster than the last

What we're looking for

- 2–5 years managing social media for creators, personal brands, or talent — ideally in education, wellness, music, dance, or lifestyle
- A sharp instinct for short-form video: you know what makes a reel hook in the first two seconds
- Excellent calendar and project management skills — you keep multiple demanding creators on schedule without dropping balls
- Strong written communication in English; Hindi and/or a South Indian language is a big plus
- Comfort working directly with high-profile, busy personalities — you're organized, low-ego, and great at earning trust
- Bonus: experience with content automation tools, ManyChat-style workflows, or WhatsApp marketing

Why join

You won't be managing a faceless brand account. You'll work shoulder-to-shoulder with some of India's finest teachers and artists, backed by an AI-native platform that amplifies everything you create. Your work will directly grow their audiences — and their livelihoods.

📌 Social Media manager (Bengaluru)
🏢 Kapsy
📍 Bengaluru