Experience: 3–4 years in Social media management and Paid performance marketing Location: In office Employment Type: Full time

About the Role We're hiring someone who can own both the organic social media strategy and the paid performance marketing engine for our client accounts — planning content calendars while also running and optimizing ad campaigns that deliver measurable ROI.

Key Responsibilities
Plan and execute social media content calendars across Instagram, Facebook, LinkedIn, and other relevant platforms
Coordinate with designers and video editors to brief and review content aligned to each platform's format and audience
Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant platforms
Manage campaign budgets, monitor CPL/CPC/CPA/ROAS, and continuously test creatives and targeting to improve performance
Track social media engagement metrics and community interactions; ensure timely responses
Prepare weekly/monthly performance reports covering both organic growth and paid campaign results




Stay current with platform algorithm changes, ad policy updates, and emerging content formats/trends

Requirements
3–4 years of combined experience in social media management and performance/paid marketing
Hands-on experience running Meta Ads Manager and Google Ads campaigns with a track record of managing budgets
Solid grasp of social media content strategy, trends, and platform-specific best practices
Analytical mindset — comfortable reading campaign data and translating it into optimization decisions
Experience with tools like Meta Business Suite, Google Analytics, Canva, and scheduling tools (Buffer/Hootsuite or similar)

Pay: ₹30,000.00 - ₹40,000.00 per month

Education
Bachelor's (Required)

Experience:
Content marketing: 2 years (Required)
Performance marketing: 1 year (Required)

Language:
English (Required)

Work Location: In person

📌 Social Media Manager Kalyan
🏢 PerceptKraft
📍 Kalyan