Mortgage Loans:
Primary Purpose: Buying a home/property or borrowing against an already owned, unencumbered property (Loan Against Property).
Asset Type: An appreciating or long-lasting immovable asset (building).
Collateral Risk: Because mortgages involve large sums, defaulting leads to foreclosure, where the lender seizes the property to recover the debt.
Lead Generation: Find recent clients via cold calling, field visits, and market mapping.
Partner Network: Build and activate relationships with channel partners, builders, and direct-selling agents.
Client Consultation: Meet applicants face-to-face to explain mortgage options, interest rates, and eligibility terms.