Job Title - Influencer Marketing Executive

Location - Hyderabad

Role: Identify, onboard and manage relevant influencers and content creators to execute effective influencer marketing campaigns for brands.

Key Responsibilities
Research and identify relevant influencers and content creators across Instagram, YouTube, Facebook and other social platforms.
Evaluate influencers based on audience relevance, engagement, content quality, credibility, location and brand fit.
Build and maintain an updated database of influencers across relevant categories and markets.
Reach out to influencers, negotiate commercials and deliverables, and coordinate onboarding under supervision.
Share campaign briefs, content requirements, timelines and brand guidelines with influencers.
Coordinate with influencers, clients and internal creative/account teams to ensure smooth campaign execution.
Follow up on content creation, approvals, posting schedules and campaign deliverables.
Review influencer content for adherence to the approved brief, brand guidelines and agreed deliverables.
Maintain campaign trackers covering influencers, commercials, deliverables, posting dates, links and performance data.
Track and compile basic campaign metrics including reach, impressions, views, engagement and clicks.




Prepare post-campaign reports and highlight key observations and learnings.
Stay updated on influencer trends, emerging creators, content formats and platform developments.
Develop and maintain skilled relationships with influencers, creators and relevant talent networks.
Manage multiple campaigns and timelines simultaneously while ensuring timely execution.

Required Skills & Qualifications
1–3 years of experience in influencer marketing, preferably in a digital or advertising agency.
Good understanding of Instagram, YouTube and other social media platforms.
Strong influencer discovery, outreach, coordination and campaign management skills.
Ability to assess influencers for audience fit, engagement, content quality and brand suitability.
Valuable negotiation, communication and follow-up skills.
Strong organisational and time-management abilities.
Basic understanding of digital marketing metrics and campaign reporting.
Proficiency in Excel/Google Sheets and PowerPoint.
Ability to manage multiple stakeholders and work effectively in a fast-paced agency setting.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Influencer Marketing Executive Hyderabad
🏢 Rabbit Digital Branding Solutions
📍 Hyderabad