Job Summary

At MYOP (Make Your Own Perfume), were redefining the fragrance experience with Indias first perfume bar, over 50 + stores nationwide, and a growing international presence. Our retail spaces arent just points of sale theyre immersive brand experiences.

Responsibilities
Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
Work closely with mall marketing teams to create joint promotional prospects.
Coordinate BTL activations, sampling drives, and in-store events.
Lead visual merchandising plans in alignment with brand guidelines.
Partner with the influencer marketing team for on-ground collaborations.
Track ROI for all retail marketing initiatives and optimise for performance.

Requirements




56 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
Solid understanding of in-store activations, mall partnerships, and BTL strategies.
Proven ability to manage multi-location campaigns and work cross-functionally.
Excellent vendor negotiation, budgeting, and project management skills.
Creative mindset with a results-driven approach.

Job Type

Full time

Location

Calicut

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📌 Retail Marketing Manager Kozhikode
🏢 Make Your Own Perfume
📍 Kozhikode