Role & responsibilities

We are looking for a results-driven Performance Marketing Lead to join our growing team. If you have experience in running high-performing digital marketing campaigns and generating quality leads, we'd love to hear from you!

Key Responsibilities
Plan and manage Google Ads and Meta Ads campaigns.
Optimize campaigns to improve ROI/ROAS and lead generation.
Monitor campaign performance using GA4, GTM, and Meta Pixel.
Conduct keyword research and audience targeting.
Perform A/B testing for ads and landing pages.
Prepare campaign performance reports and insights.
Collaborate with the design and content teams to create engaging ad creatives.

Required Skills
Google Ads
Meta Ads (Facebook & Instagram)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Lead Generation
Campaign Optimization
A/B Testing
Excel/Google Sheets
AI tools such as ChatGPT, Gemini, Canva AI, or similar

📌 Performance Marketing Lead Bhubaneswar
🏢 IIG Technology
📍 Bhubaneswar