Job Description:

Role Summary

The Marketing Lead owns LBD's voice and presence across every channel including email, social media, and written content. The role is responsible for content creation, campaign execution, email marketing, social media management, coordination with the external marketing team, and reporting on marketing performance.

KRA: Task / Activities
Write marketing copy, captions, emails, landing pages, and ad copy.
Design and create social media posts while maintaining the content calendar.
Coordinate with the external content and design team and review deliverables.
Build and manage email campaigns, newsletters, and nurture sequences.
Monitor marketing analytics, reporting, and improve content systems.

KPI: Performance Metrics
Content published as per calendar.




Email campaign performance (Open Rate, CTR, Conversion).
Social media engagement and content performance.
Brand consistency across all communication.
Marketing reports and process improvements.

Desired Profile / Criteria / Skills :

Required Skills
Excellent English copywriting skills
Hands-on experience in email & social campaigns
Social media content creation
Eye for design
Process & systems thinking

Preferred skills
Experience in founder-led or personal brand marketing
Portfolio in wellness, education or coaching content
Comfortable using AI in work

📌 Senior Marketing Executive Chennai
🏢 Vedita Ventures
📍 Chennai