Company Description Kunal Rawal is a luxury occasion-wear label that introduces a modern design aesthetic for menswear while honoring Indian couture traditions. Founded by one of India’s youngest couturiers, the brand has spent over 15 years blending classic Indian craftsmanship with contemporary silhouettes and detailing.

Each collection draws from India’s diverse cultural and traditional influences to create pieces that are both timeless and expressive. The label focuses on transforming couture into wearable art, emphasizing refined techniques, textures, patterns, and innovative construction. Team members join a creative environment that values versatility, originality, and strong design storytelling in every garment.

Role Description The Senior Content Writer will lead the creation of compelling brand narratives across digital and print platforms, including website copy, lookbooks, product descriptions, campaigns, and social media content. This full-time, on-site role in Mumbai involves collaborating closely with design, marketing, and merchandising teams to translate collections, craftsmanship details, and brand philosophy into engaging, fashion-forward content.

Responsibilities include developing content calendars, shaping tone of voice guidelines, refining brand messaging, and ensuring consistency across all consumer touchpoints. The role also requires conducting research on fashion trends, luxury markets, and cultural references,



as well as editing and proofreading content to maintain high editorial standards.

The Senior Content

Writer will mentor junior writers, contribute to campaign concepts, and support PR and stakeholder communications as needed.

Experience

- Strong foundation in Web Content Writing and Writing, with the ability to craft clear, engaging, and fashion-relevant copy for diverse platforms.
- Experience in Content Strategy, including planning content calendars, defining brand tone of voice, and aligning content with marketing and business objectives.
- Proficiency in Research to inform storytelling with cultural, fashion, and luxury market insights, and to support accurate, detail-rich narratives.
- Excellent Proofreading and editing skills to ensure stylistic consistency, grammatical accuracy, and high editorial quality.
- 5+ years of professional content writing experience, preferably in fashion, luxury, lifestyle, or related creative industries.
- Relevant degree or diploma in Communications, Journalism, Fashion Communication, English, Marketing, or a similar field.
- Ability to collaborate with creative and cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced studio environment.
- Robust understanding of digital marketing basics, social media storytelling, and consumer engagement in the fashion/luxury segment.
- Comfort working on-site in Mumbai and participating in collection previews, fittings, and brand events to deepen product and brand knowledge.

📌 Senior Content Writer (Mumbai)
🏢 Kunal Rawal
📍 Mumbai