Key Responsibilities

- Develop and execute brand strategy and marketing plans aligned with business objectives.
- Lead brand development, positioning, communication, and messaging across channels.
- Plan and manage digital marketing campaigns across Social Media, SEO/SEM, Display Ads, Email Marketing, and other platforms.
- Own the organizations social media strategy and presence, ensuring consistent brand communication.
- Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
- Develop innovative growth strategies, campaigns, and brand initiatives to improve market penetration and customer engagement.
- Plan, execute, and evaluate conversion tests, experiments, and customer acquisition initiatives.
- Track and analyze ROI, KPIs, conversion rates, customer funnels, campaign performance, and marketing spend.
- Identify patterns and insights from data to optimize campaign performance, customer experience, and marketing investments.
- Collaborate with Sales, Product, Creative, E-commerce, and other internal teams to ensure cohesive brand execution.
- Work with external agencies, vendors, and marketing partners to deliver campaigns and brand initiatives.
- Manage and optimize marketing budgets, ensuring effective allocation of resources.
- Lead, mentor, and manage the brand/digital marketing team, including performance tracking and development.




- Collaborate on landing pages, UX improvements, and customer journey optimization across multiple touchpoints.
- Prepare regular performance reports and strategic recommendations for management.

Key Requirements

- 5–7 years of experience in Brand Management, Digital Marketing, or a similar role.
- Experience in FMCG, Consumer Goods, D2C, E-commerce, or related industries preferred.
- MBA / Post Graduate qualification in Marketing, Business Administration, or a related field.
- Strong expertise in Brand Strategy, Brand Development & Digital Marketing.
- Hands-on knowledge of Social Media, SEO/SEM, Email Marketing, Display Advertising, and Performance Marketing.
- Strong understanding of market research, consumer insights, competitor analysis, and marketing analytics.
- Proven ability to manage campaigns, budgets, agencies, vendors, and multiple projects simultaneously.
- Strong analytical skills with the ability to translate data into actionable business and marketing strategies.
- Knowledge of conversion optimization, customer funnels, CRO, landing pages, and UX.
- Excellent communication, storytelling, presentation, and brand messaging skills.
- Solid team leadership and people management capabilities.
- Creative, innovative, and growth-oriented mindset with a strong focus on measurable results.

📌 Senior Brand Manager (Ahmedabad)
🏢 Arihant HR Consultancy
📍 Ahmedabad