Portfolio Management

Current Product Development:
To conceptualize current product development in the beverage and merchandise portfolio.
Lead innovation in the space.
Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise lineup
Understand the gifting space to curate exclusive and relevant opportunities for Indian consumers.

Consumer Understanding:
Closely monitor consumer trends in the beverage and merchandise category.
Regular competition benchmarking of product and prices.
Identify need gaps and prospects
Identify Regional Opportunities

Business Analytics
Performance monitoring and analysis by evaluating different cuts basis region, city and store format performance.
Forecasting and tracking performance against set targets, take corrective action plans involving key stakeholders





Promotional Launch
Creating training documents as part of communications
Creating documents for product launches, display standards at stores, and allocations

Cross Functional Stakeholder management
Closely working with cross functions like Supply chain, brand and marketing, finance etc. to ensure timely product launches
Aligning leadership concept tastings (beverages) and feedback (beverage & merchandise) incorporation for development refinement

Product Training and Education
Creating beverage recipe cards and communications to be sent to stores.
Support operations with best practices for products

📌 Executive Category Mumbai (India)
🏢 Starbucks
📍 India