Experience:

4+ years

Industry Experience:

B2B SaaS Sales – Mandatory

Employment Type:

Full-time

Role Type:

Individual Contributor + Team Management

Location:

Kolkata

About the Role

We are looking for an experienced and highly driven SaaS Business Development Manager with 4+ years of proven experience in B2B SaaS sales

.

The ideal candidate should have hands-on experience selling SaaS products, digital platforms, software solutions, or technology-led products to B2B clients and should be comfortable owning the complete sales cycle independently

— from lead qualification and discovery calls to product demonstrations, negotiations, objection handling, and closing.

This is not a purely managerial role. The candidate will be expected to personally handle calls, conduct product demos, generate/qualify opportunities, negotiate with decision-makers, and close deals

, while simultaneously managing and driving a business development/sales team toward its targets.

The candidate should also have a strong understanding of digital marketing concepts such as Google Ads, Meta Ads, SEO, lead generation, conversion funnels, and performance marketing

, as the SaaS platform being sold is closely connected to digital marketing/business growth.

Key Responsibilities 1. End-to-End B2B SaaS Sales

- Own the complete B2B SaaS sales cycle from lead qualification to closure .

- Conduct discovery calls with prospects to understand their business requirements, challenges, and objectives.
- Personally handle sales calls, product presentations, online meetings, and product demonstrations .

- Clearly communicate the SaaS product's features, advantages, ROI, use cases, and business value.
- Identify decision-makers and build relationships with key stakeholders.
- Handle objections, negotiate commercials, and drive prospects toward closure.

- Follow up consistently with prospects and maintain a healthy sales pipeline.
- Achieve individual monthly, quarterly, and annual revenue targets.

2. SaaS Product Demonstrations

- Conduct compelling and customized SaaS product demos for B2B prospects.
- Understand the prospect's business before every demo and tailor the presentation accordingly.

- Translate technical/product capabilities into clear business benefits.
- Demonstrate how the platform can help clients improve their marketing, lead generation, sales, customer acquisition, or business performance

.

- Work closely with product/technical teams when required to address complex client requirements.

3. Lead Conversion & Pipeline Management

- Qualify inbound and outbound leads based on business potential and buying intent.

- Maintain accurate sales pipelines and forecasts.




- Ensure timely follow-ups at every stage of the sales funnel.
- Track lead-to-demo, demo-to-proposal, proposal-to-close and overall conversion ratios.

- Identify bottlenecks in the sales funnel and implement strategies to improve conversions.
- Maintain accurate information in CRM systems.

4. Team Management & Execution

- Manage, mentor, and guide the assigned Business Development/Sales team .

- Set daily, weekly, and monthly activity and revenue targets.
- Monitor individual team performance and sales KPIs.
- Conduct regular pipeline reviews and sales performance meetings.
- Coach team members on prospecting, discovery calls, demos, objection handling, negotiations, and closing techniques .

- Help team members improve conversion rates and achieve targets.
- Lead by example by actively participating in sales calls and closures.
- Build a high-performance, target-oriented sales culture.

5.

Digital Marketing

Understanding

The candidate must have a practical understanding of digital marketing and should be comfortable discussing the following with B2B prospects:

- Google Ads / Google Search Ads
- Meta Ads / Facebook & Instagram Ads
- SEO
- Lead generation
- Performance marketing
- Conversion funnels
- Landing pages
- Customer acquisition
- Digital campaign performance
- CPL, CPA, ROAS and other basic marketing metrics

The candidate does not necessarily need to be a hands-on digital marketing specialist , but must understand these concepts well enough to confidently sell a SaaS platform associated with digital marketing and business growth.

Mandatory Requirements

- 4+ years of relevant B2B SaaS sales experience.
- Strong experience in selling SaaS products, software platforms, digital products, or technology solutions .

- Proven experience in end-to-end sales and closing deals independently .

- Must have personally handled sales calls and product demos .

- Strong B2B sales and consultative selling experience.
- Experience selling to business owners, CXOs, founders, marketing heads, sales heads, or other senior decision-makers.
- Proven track record of achieving sales/revenue targets.
- Experience managing or mentoring a sales/business development team .

- Strong understanding of sales funnels, pipeline management, forecasting, and CRM.
- Good understanding of Google Ads, Meta Ads,



SEO and digital marketing fundamentals .

- Excellent communication, presentation, negotiation, and objection-handling skills.
- Strong commercial acumen and ability to understand client ROI/business requirements.

Preferred Candidate Profile We are looking for someone who is:

- Sales-driven and target-oriented
- Comfortable making and receiving a high volume of business calls
- Confident conducting SaaS demos independently
- A strong negotiator and closer
- Comfortable speaking with CXOs, founders, and senior management
- Able to understand a client's business problem and map it to a SaaS solution
- Capable of managing both individual sales targets and team targets
- Data-driven and comfortable working with sales KPIs
- Proactive in pipeline generation and follow-ups
- Strong at coaching and developing salespeople
- Comfortable working in a fast-paced SaaS environment

Key Performance Indicators (KPIs) The selected candidate will be evaluated on:

- Individual revenue achievement
- Team revenue achievement
- Number and quality of qualified opportunities
- Demo-to-proposal conversion
- Proposal-to-closure conversion
- Overall sales conversion rate
- Average deal value
- Sales cycle duration
- New B2B client acquisition
- Pipeline value and accuracy
- Team productivity and target achievement
- Client retention/upsell opportunities where applicable

Education

- Bachelor's degree in Business, Marketing, Management, Technology, or a related field preferred.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Experience That Will Be Highly Relevant Candidates from the following backgrounds will be preferred:

- B2B SaaS companies
- Marketing SaaS platforms
- MarTech / AdTech companies
- CRM / Sales automation platforms
- Digital marketing SaaS
- Business automation software
- Analytics platforms
- Lead generation platforms
- Marketing technology platforms
- Cloud/software solutions
- Other B2B technology products with a consultative sales process

Candidates whose experience is primarily in traditional FMCG, retail, telecom, insurance, real estate, or non-SaaS sales without meaningful B2B SaaS experience may not be suitable for this position. What We Are Looking For A hands-on SaaS sales leader who can sell, demo, negotiate, close, and lead.

The ideal candidate should not only know how to manage a sales team but should be capable of personally taking a prospect from the first conversation → discovery → demo → proposal → negotiation → closure

.

If you have a strong track record in B2B SaaS sales, individual deal closures, SaaS demos, digital marketing solutions, and sales team management

, we would like to hear from you.

📌 Saas Business Development Manager (Kolkata)
🏢 Brands2be
📍 Kolkata