Senior Business Development Executive – Coimbatore
Location: Coimbatore
Industry: Plywood | Laminates | Hardware | Building Materials
Company: Aarcee Decorative Materials Pvt Ltd
Employment Type: Full-time
About ADMPL
Aarcee Decorative Materials Pvt Ltd is one of South India's fastest-growing interior surface solution companies.
Our brands include:
- Smartboard – Premium surface laminates & decorative panels
- Homewood – PVC & WPC structural boards
- Durawall – Advanced wall & ceiling louver systems
We are building a strong distribution network across Tamil Nadu and are now expanding aggressively in the Coimbatore region.
Role Objective
To develop the Coimbatore territory by expanding the dealer network, driving primary and secondary sales, strengthening market presence, and supporting the Area Sales Manager in achieving the zone's business objectives.
Key Responsibilities
- Appoint and develop dealers within the assigned territory.
- Generate primary and secondary sales as per monthly targets.
- Conduct dealer visits, carpenter meets, and customer engagement activities.




- Ensure effective retail display and branding execution.
- Identify current business opportunities and expand market coverage.
- Monitor competitor activities, pricing, and market trends.
- Support collection follow-up and maintain healthy dealer relationships.
- Coordinate with the Area Sales Manager and Head Office for marketing initiatives, CRM activities, and lead conversion.
- Submit regular market reports, visit reports, and sales updates to the Area Sales Manager.
Ideal Candidate
- 3–7 years of experience in plywood, laminates, building materials, hardware, or related industries.
- Good dealer and retailer network in Coimbatore and nearby markets.
- Strong sales, negotiation, and relationship management skills.
- Self-driven with a proactive approach to market development.
- Willingness to travel extensively within the assigned territory.
Reporting To
Area Sales Manager (ASM)
What We Offer
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📌 Senior business development executive (Athiyur)
🏢 Aarcee Decorative Materials Private
📍 Athiyur