About The Opportunity

A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart — turning niche products into market leaders. Role & Responsibilities

Own end-to-end SEO strategy for 5+ D2C skincare brands — including technical audits, keyword mapping, content roadmaps, and SERP performance tracking.
Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms.
Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., “best acne serum for oily skin,” “anti aging cream for 30s”).
Run competitive gap analysis using tools like Ahrefs, SEMrush,



and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon.
Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio.
Coordinate with e-commerce teams to implement SEO-friendly UX changes — mobile speed, product video SEO, FAQ schema, and review-rich snippets.

Skills & Qualifications

Must-Have

Google Search Console
Ahrefs
SEMrush
Google Analytics 4
Schema markup
Keyword research
On-page SEO
Technical SEO audits

Preferred

Amazon SEO / A9 algorithm experience
Flipkart SEO / Seller Central optimization
Skincare product category knowledge

Benefits & Culture Highlights

Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr+ in ARR
Hybrid work model with core in office days in Bengaluru or Mumbai
High-impact role — your SEO decisions directly move revenue a

📌 C SEO Specialist (India)
🏢 Beyond Border Consultants
📍 India