This is a remote position.

We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads (Microsoft Advertising) and Google Ads . This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.

- Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation.
- Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
- Write, test, and refine ad copy to maximize CTR and conversion rates.
- Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
- Set up and manage conversion tracking, UTMs, and analytics integrations.
- Perform A/B testing on ad creatives, bidding strategies, and landing pages.
- Monitor campaign performance and provide weekly and monthly performance reports.
- Identify trends, insights, and areas for improvement to scale performance effectively.
- Collaborate with the management and operations teams to align lead flow with service capacity.
- Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.

Requirements

QUALIFICATIONS

- Minimum 2+ years of hands-on PPC experience (Google Ads and Bing Ads required).
- Proven success in lead generation campaigns (preferably in service-based industries).
- Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
- Deep understanding of bidding strategies, keyword optimization, and conversion tracking.




- Experience with landing page optimization and data analysis.
- Excellent English communication skills, both written and verbal.
- Strong analytical, problem-solving, and time management skills.
- Must be able to work during PST business hours.

TECHNICAL REQUIREMENTS: 1. Computer Specifications

Minimum Intel Specs

Processor: Core i7 8th generation (and above)

Core i5 10th generation (and above)

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

Minimum AMD Specs

Processor: AMD Ryzen 5,7,9 (Minimum series 3600)

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

Macintosh Specs

Processor: Core i7/ i5 / M1/ M2

RAM: Minimum of 12 GB

Storage: 128 GB SSD or higher

Graphics: 2 GB graphics memory

2. Main Internet Speed Requirement

Jitter: below 10ms

Latency: below 160ms

Upload: more than 25mbps

Download more than 40 mbps

Using internet speedtest:

VoIP Speed Test | 8x8 // Aircall’s VoIP Speed Test | Aircall // VoIP Speed Test: Check Your Network Reliability (getvoip.com)

LAN Cable is a must.

3. Power Backup A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)

4. Internet Backup (Secondary internet)

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps

Power and Internet Backup is a MUST.

Benefits

- This is a full-time remote position, requiring a reliable internet connection and a quiet workspace.
- Must be available to work shifts aligned with Pacific Standard Time (PST).
- Compensation is provided on a weekly basis.
- Rate for the position $4.00/hr. USD .
- Can start immediately.

📌 PPC SPECIALIST (India)
🏢 SRR Group
📍 India