About The Role

We are looking for a Performance Marketing Executive with 1–2 years of experience in paid media who can contribute to the planning, execution, optimisation, and reporting of digital campaigns.

You’ll work closely with the performance marketing, creative, and account teams to build campaigns that combine data, creativity, and business objectives to deliver measurable results for our clients.

Key Responsibilities

Campaign Management

- Plan, set up, execute, and monitor paid media campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Manage campaign budgets, targeting, bidding, placements, and optimisation.
- Ensure campaigns are launched accurately and within timelines.
- Monitor campaigns regularly and take corrective action when required.

Performance Analysis

- Analyse campaign performance and identify trends, opportunities, and areas for improvement.
- Track key metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and overall ROI.
- Translate campaign data into actionable insights and recommendations.
- Identify performance gaps and proactively suggest optimisation strategies.

Optimisation &

- Testing

- Continuously optimise campaigns to improve performance and efficiency.
- Conduct A/B testing across audiences, creatives, ad copies, placements, and campaign structures.
- Experiment with different targeting and bidding strategies.
- Identify opportunities to improve acquisition costs, conversion rates, and ROAS.

Research &

- Strategy

- Conduct audience, competitor, keyword, and market research.




- Support the development of paid media strategies based on campaign objectives and target audiences.
- Stay updated with changes in advertising platforms, industry trends, and emerging performance marketing practices.
- Bring new ideas and opportunities to improve campaign performance.

Reporting &

- Insights

- Prepare regular performance reports and dashboards for internal teams and clients.
- Analyse campaign data and communicate key takeaways clearly.
- Maintain accurate campaign trackers, budgets, and performance records.
- Present performance insights along with clear recommendations and next steps.

Creative Collaboration

- Work closely with creative and content teams to develop performance-led ad creatives.
- Provide data-backed feedback on creative performance.
- Identify winning creative formats, messaging, and hooks based on campaign data.
- Collaborate with account management teams to ensure campaigns are aligned with client objectives.

Client &

- Team Collaboration

- Work collaboratively with internal teams to ensure smooth campaign execution.
- Support client communication by providing relevant campaign insights and updates.
- Manage multiple campaigns and priorities while meeting deadlines.




- Take ownership of assigned campaigns and proactively communicate challenges or opportunities.

Requirements

- 1–2 years of experience in performance marketing / paid media.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of paid media campaign structures, targeting, bidding, and optimisation.
- Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
- Good understanding of funnel metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and ROI.
- Comfortable working with Excel/Google Sheets and performance dashboards.
- Good understanding of A/B testing and performance optimisation.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Self-starter with a proactive attitude and a collaborative spirit.
- Good communication and presentation skills.
- Ability to work in a fast-paced, learning-oriented agency environment.

What We're Offering Great work happens when people feel challenged, supported & set up to grow.

Experience

Real campaigns, real clients, real skills from day one.

Exposure

Your curiosity and hustle shape how far you grow with us.

Empathy

Your welfare personal, qualified, mental, physical is our responsibility.

Team A bunch of creative minds who collaborate hard and laugh harder always.

Who Are We?

We've spent 8 years helping brands grow through performance marketing that's equal parts data and creativity. Based in Mumbai, we've earned industry recognition and awards along the way, but what drives us most is results.

📌 Performance Marketing Executive (Mumbai)
🏢 Social Pill
📍 Mumbai