Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Drive mobile app installations and user acquisition through performance marketing campaigns.
- Generate quality leads, registrations, sign-ups, and conversions.
- Manage end-to-end campaign execution including setup, audience selection, tracking, optimization, and reporting.
- Optimize CPI, CPA, CPC, CTR, conversion rate, ROAS, and overall campaign performance.
- Conduct audience, creative, headline, offer, and CTA testing.
- Coordinate with design and content teams for ad banners, videos, reels, and promotional creatives.
- Manage app install campaigns and reduce acquisition costs.
- Set up and monitor conversion tracking, events, pixels, analytics, and campaign attribution.
- Analyze user acquisition data and identify optimization opportunities.
- Run remarketing and retargeting campaigns for visitors, leads, and app users.
- Research competitors advertising strategies, creatives, keywords, targeting, and offers.
- Monitor daily campaign performance and share regular reports.
- Manage advertising budgets efficiently and scale successful campaigns.
- Collaborate with product, sales, design, and content teams to improve app downloads, engagement, and conversions.
- Continuously test new growth strategies, platforms, creatives, and audiences.

Mandatory Skills

- Google Ads
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Performance Marketing
- Mobile App Marketing
- Mobile App Install Campaigns
- User Acquisition
- Lead Generation
- Conversion Tracking
- Audience Targeting
- Ad Creative Testing & Optimization
- Campaign Budget Management
- Remarketing & Retargeting
- Campaign Analytics & Reporting

Strong Understanding Required Of

- CPI Cost Per Install




- CPA Cost Per Acquisition
- CPC – Cost Per Click
- CTR – Click-Through Rate
- Conversion Rate
- ROAS – Return on Ad Spend
- App Install & Registration Funnels
- Audience Segmentation
- Keyword Research
- Campaign Optimization
- A/B Testing
- Tracking & Attribution

Analytics & Tracking

Basic understanding of:

- Google Analytics
- Firebase Analytics
- Meta Pixel / Events
- Conversion Tracking
- App Events
- UTM Tracking
- Campaign Attribution
- User Acquisition Reports
- Lead & Conversion Tracking

Hands-on experience with Firebase and mobile app analytics will be highly preferred. SEO & SEM Knowledge

Basic understanding of:

- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Keyword Research
- Search Campaign Optimization
- Competitor Keyword Analysis
- Landing Page Optimization

What We Are Looking For

- Result-oriented and data-driven mindset
- Ability to independently manage advertising platforms
- Robust analytical and optimization skills
- Creativity in ad copies, offers, and campaign ideas
- Interest in mobile app growth and user acquisition
- Ability to manage multiple campaigns and budgets
- Willingness to experiment, learn, and scale successful campaigns
- Ability to provide clear daily and weekly campaign updates

Who Should Apply? Apply only if you have practical hands-on experience in paid advertising and app growth campaigns.

Mobile app installation and user acquisition experience is mandatory.

Candidates with only theoretical knowledge of digital marketing and no hands-on campaign experience are not suitable for this role.

Preferred Experience

- Google App Campaigns
- Meta App Promotion Campaigns
- Lead Generation Campaigns
- Remarketing & Retargeting Campaigns
- Firebase / Google Analytics
- Mobile app marketing
- Financial services, fintech, trading, or investment industry exposure (added advantage).

📌 Performance Marketing & App Growth Executive (Bengaluru)
🏢 Wealthfino Capital
📍 Bengaluru