Company Description
Pruuvo is an early-stage e-commerce brand in the re-commerce space — we source returned and open-box consumer electronics and sell them at steep discounts through our own online storefront. Founded by an IIT Madras alumnus, we are a team of 3 building from the ground up.
We are looking for a Digital Marketing Intern who will own Pruuvo's Instagram presence end-to-end — from ideating and shooting content to posting, engaging, and tracking performance. You will work directly with the founder, with real ownership and no bureaucracy.
This is not a "schedule posts and write captions" role. We need someone who thinks about why content works, experiments relentlessly, and cares about building a brand that people trust.
What You Will Do
Content Creation
Own Pruuvo's Instagram page end-to-end — content calendar, ideation, shooting, editing, and posting.
Use AI video tools (e.g., Seedance) to generate Reels and ad creatives that can later be repurposed for Meta Ads campaigns.
Growth & Community
Grow Pruuvo's Instagram following organically from zero — with a focus on genuine engagement, not vanity metrics.
Respond to comments and DMs promptly to build early community and surface customer questions that inform our content.
Identify and engage with relevant micro-influencers, budget tech communities, and re-commerce audiences on Instagram.
Monitor competitor and peer brand accounts to bring fresh ideas and spot content trends early.
Strategy & Reporting
Build and maintain a monthly content calendar aligned with product drops, festive seasons, and brand milestones.
Track and report weekly on reach, engagement rate, follower growth, and Reels performance — with your own read on what's working and what isn't.
Suggest influencer or affiliate collaboration opportunities with a explicit rationale for each.
As the brand matures, assist in briefing and reviewing Meta Ads creatives based on top-performing organic content.
What We're Looking For
Must-Have
Strong, demo
📌 Digital Marketing Intern (India)
🏢 Pruuvo
📍 India