Role Purpose: Responsible for leading a team to manage the Loyalty program for the SBI Credit Cards portfolio; optimize redemption rate and rewards costs.

Role Accountability
Devise and implement rewards and loyalty programs execution plan to manage redemption rate withing a given cost per point and within overall assigned budgets
Manage rewards processes from control standpoint and perform checks to prevent misuse of reward points
Develop and nurture strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption
Manage agency relationships for rewards fulfillment and ensure their service delivery levels are in line with agreed SLAs
Work with Cross functional team of IT and Finance to ensure proper reporting of rewards
Monitor budget adherence in redemption rate and cost per point and highlight need for additional funds to keep pace with business volumes
Oversee timely preparation and dissemination of reward and loyalty program data for board reporting purposes




Scan the market to identify best practices/latest trends in rewards/loyalty programs and recommend the same for adoption within SBI Card
Ensure proper documentation of program level data and business processes for audit readiness
Ensure process documentation and compliance adherence

Measures of Success
Cost per Point Movement
Cash to non-cash redemption Ratio
No adverse observations in internal / external audits
Cost adherence in rewards & loyalty program management
Engagement Matrix / Customer Satisfaction Index
Process adherence as per MOU

Technical Skills / Experience / Certifications
Positive Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
Knowledge of loyalty & rewards preferred

Competencies critical to the role
Planning & Organizing
Relationship Management
Teamwork & Collaboration
Analytical Ability
Negotiation & Influencing
Innovation & Problem Solving

Qualification: MBA /PGDBM in Marketing or any other relevant discipline

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📌 Deputy Vice President (Gurugram)
🏢 Sbi Card
📍 Gurugram