About The Company

Amaavigo Digital Solutions LLP is a dynamic and innovative digital marketing agency based in Mumbai, specializing in performance marketing and lead generation strategies. Our mission is to help businesses achieve measurable growth through data-driven advertising campaigns across multiple platforms. With a team of experienced marketing professionals, we focus on delivering high ROI solutions tailored to our clients' unique needs.

Our commitment to excellence and continuous innovation has established us as a trusted partner for brands seeking to expand their digital footprint and maximize their marketing investments.

About The Role

We are seeking a Performance Marketing & Lead Generation Specialist to join our growing team in Mumbai. The ideal candidate will have a proven track record of managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. This role demands a hands-on professional who is highly analytical, proactive, and capable of independently handling end-to-end campaign management to generate qualified leads and achieve business objectives.

The candidate will be responsible for planning, executing, and scaling performance marketing initiatives that deliver measurable results, including lead quality, conversion rates, and return on ad spend.

The role requires a deep understanding of customer journey mapping, audience segmentation, and conversion optimization techniques. The successful candidate will collaborate closely with content, design, web development, and sales teams to enhance campaign performance and ensure alignment with overall business goals.

Experience with email marketing, CRM integration, and automation tools is also highly valued, as these skills will support lead nurturing and retention strategies. This position offers an exciting chance to work on diverse campaigns, manage multiple client accounts, and contribute directly to the company's growth trajectory.





Qualifications The ideal candidate should possess a minimum of 3-4 years of hands-on experience in performance marketing, with a strong understanding of digital advertising platforms and lead generation techniques. A bachelor's degree in marketing, business, or related fields is preferred. Proficiency in tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, and other tracking and analytics platforms is essential.

Experience with email marketing platforms like Mailchimp, HubSpot, Klaviyo, or Brevo, along with CRM integration expertise, will be an added advantage. Candidates should demonstrate a solid track record of managing significant ad budgets, generating high-quality leads, and optimizing campaigns for maximum ROI.

Responsibilities

Plan, develop, and execute paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other platforms, including Reddit, Microsoft/Bing, Twitter, Quora, Pinterest, and programmatic/display advertising. Develop comprehensive audience, keyword, and budget strategies to target B2B and B2C segments effectively.

Build and optimize lead generation campaigns, ensuring lead quality and conversion efficiency. Monitor key performance indicators such as CPL, CPA, CAC, CTR, conversion rate, ROAS, and ROI, making data-driven adjustments to improve performance continuously.

Conduct A/B testing on creatives, copy, landing pages, audiences, and calls to action to identify optimal combinations that maximize conversions. Identify funnel drop-offs and recommend landing page or user experience improvements to enhance lead-to-sale conversion rates.





Manage multiple client accounts independently, overseeing campaign budgets, timelines, and deliverables. Prepare detailed performance reports with actionable insights, recommendations, and next steps for stakeholders.

Coordinate with content, design, web development, and sales teams to align campaign strategies with overall marketing objectives. Implement and optimize email marketing campaigns, including segmentation, automation, drip campaigns, and lead nurturing workflows.

Utilize tracking tools such as UTM parameters, Meta Pixel, and Google Tag Manager to monitor campaign effectiveness. Ensure proper integration of CRM systems for seamless lead tracking and nurturing, including WhatsApp and email marketing automation.

Stay updated with the latest trends, AI tools, and platform updates in digital advertising to maintain a competitive edge and continually improve campaign performance.

Benefits

At Amaavigo Digital Solutions LLP, we offer an engaging work environment that fosters professional growth and innovation. Our employees enjoy competitive salary packages, performance-based incentives, and opportunities for skill development. We promote a healthy work-life balance and provide a collaborative team culture.

Additionally, we support continuous learning through training programs, workshops, and industry certifications. Working with us means being part of a forward-thinking organization that values creativity, initiative, and results-driven performance.

Equal Opportunity

Amaavigo Digital Solutions LLP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe in providing equal employment opportunities and fostering a workplace where everyone can thrive and contribute to our collective success.

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