- Head - Offline Growth

Company: Docterz Health-Tech Labs

Preferred: Candidates based in Mumbai only.

Employment Type: Full-time | Work from Office + Significant Field Travel

Reporting To: Founder

Role Overview

Docterz is looking for an entrepreneurial Head – Offline Growth to build a scalable doctor-acquisition engine beyond digital advertising.

This is not a conventional field-sales management role The mandate is to discover, test, validate and scale repeatable offline acquisition channels that can bring doctors, clinics and healthcare organisations onto the Docterz platform at attractive acquisition economics.

You will own the problem of answering:

“Can Docterz build a predictable, repeatable and scalable offline doctor-acquisition engine?”

Key Responsibilities

1. Build the Offline Acquisition Engine

Develop, test and scale offline acquisition strategies across:

Direct doctor outreach

Clinic visits

City-level acquisition campaigns

Medical conferences

Specialty meetings

Doctor communities

Medical associations

Local healthcare ecosystems

Referral-led field programmes

Healthcare events and networking platforms

Strategic offline partnerships

Identify channels that consistently generate qualified doctors and convert them into active Docterz customers.

2. Build City-by-City Growth Playbooks

Develop micro-market strategies using:

Specialty + Geography + Acquisition Playbook For example:

Paediatricians → Mumbai → Field Acquisition Playbook

Once a model demonstrates attractive economics, replicate it across:

New cities

Current specialties

New doctor segments

* New offline channels The objective is to turn successful experiments into repeatable acquisition playbooks

3. Experimentation & Growth Analytics





Continuously identify and test new offline acquisition ideas.

Every experiment should have clearly defined metrics:

Target doctor segment

Number of doctors approached

Meetings generated

Demos generated

Conversion rate

Customers acquired

Revenue generated

Customer Acquisition Cost (CAC)

Revenue per acquisition

Payback period

Channel ROI

Scale successful experiments quickly and discontinue unsuccessful experiments quickly.

4. Build and Lead the Field Growth Team

As the channel scales

Recruit and onboard field-growth personnel

Define territories and geographic ownership

Establish productivity standards

Build field-acquisition playbooks

Set activity and conversion benchmarks

Create performance dashboards

Coach and develop field teams

Ensure strong CRM discipline

Track every lead from first interaction to conversion

5. Market Intelligence & Doctor Insights

Spend significant time in the market personally.

Understand

Why doctors adopt or reject Docterz

Local market dynamics

Specialty-specific behaviour

Competitive offerings

Pricing sensitivity

Referral patterns

Influencers within doctor communities

Regional acquisition opportunities

Convert these insights into actionable recommendations for the company.

6. Cross-Functional Collaboration

Work closely with

Marketing

Meta Sales

Product

Customer Success

Partnerships

- Founder





Bring structured market feedback into product, marketing and commercial decision-making.

What We Are Looking For

Experience

7–12+ years of experience in field sales, offline growth, business development or channel development.

- Experience in healthcare, pharma, diagnostics, medical devices, EdTech, FinTech or other distributed- sales businesses is preferred.
- Proven experience building territories, channels or markets from scratch.

Experience managing field teams and geographic expansion.

Strong understanding of CAC, conversion, revenue, ROI and unit economics.

Mindset

We are looking for someone who:

Thinks like an entrepreneur, not just a sales manager.

Is comfortable operating with ambiguity.

Enjoys building things from zero to one.

Is highly data-driven and experiment-oriented.

Is comfortable spending significant time in the field.

Can personally meet doctors, understand markets and test hypotheses.

- Knows when to double down, change direction or kill an experiment.
- Can convert successful experiments into scalable systems.

Success in This Role

Success is not measured by the number of doctor meetings conducted.

Success means building a proven acquisition engine where Docterz can clearly identify:

Which doctors to target → Where to find them → How to reach them → How to convert them → How much it costs → How much revenue they generate → How quickly the model can be replicated.

The ultimate objective is to build a *repeatable, scalable and economically attractive offline doctor-acquisition engine for Docterz.

- The role requires regular field travel and direct interaction with doctors, clinics, healthcare organisations and ecosystem partners.

📌 Head - Offline Growth (Mumbai)
🏢 Docterz
📍 Mumbai